I am in Zurich, capturing the sounds of the city - and also sharing 3 helpful ways to frame any conversation about value. We often need executive buy-in, support or air cover for our work, but many people fail to communicate these ideas effectively.

Well, here's an idea worth playing with - frame your requests in language that resonates and a frame that makes sense. I share the 3 elements of the frame as well as some cracking audio of Cathedral bells, rivers and more from Zurich.

As usual, you can find more content on cultivatedmanagement.com
You can find BTS footage, images and video from Zurich on Instagram - @simplylambert

Thanks
Rob..