This week's word is cultivate.
I bought my copy of Growing a Business second-hand. Inside the cover, written by hand from a father to his son, was a single line:
"To Todd, may this nurture the seed."
I've thought about that line a lot.
Nurture the seed. That's the whole idea — and it sits underneath this week's word.
Cultivate comes from the Latin cultivare: to till, to tend, to care for. It gave us culture, agriculture, horticulture, a whole family of words about tending and growth. And underneath all of them is the same idea. Cultivation is not control. It's stewardship. The cultivator doesn't force growth. They create the conditions in which growth becomes possible.
Most of modern work runs the other way — on extraction. More output, more efficiency, more performance.
In this episode I look at what changes when a leader stops asking "how do I make this happen?" and starts asking "what conditions would let this happen?"
We get into gardeners and seasons, why impatience is the real opposite of cultivation, and why an organisation responds less to pressure than to care, attention, and time.
It's also the reason I named the company Cultivated.
Read the companion piece : https://www.cultivatedmanagement.com/the-word-at-work-cultivate/