Stop dancing around it — most tradesmen are flat-out undercharging.
And it’s killing their profit, their time, their confidence, and their business.

In this hard-hitting episode, Wayne and Andy tear into the REAL pricing problem in the UK trade industry — why it keeps happening, how it screws your income, and what you must do TODAY to fix it.

This isn’t theory.
This isn’t “charge what you’re worth” fluff.
This is the truth from two lads who have built, coached, systemised, and scaled real trade businesses.

Inside this episode we cover:

• Why nearly every heating engineer, electrician, plumber & spark in the UK is too cheap

• The mindset problem holding most tradesmen back

• Why copying “going rates” is financial suicide

• How to actually work out your real hourly rate (properly)

• Why profit, salary, and overheads MUST be calculated — not guessed

• How inflation is silently robbing your business every single year

• Why being the most expensive in your area is not only possible… it’s smart

• How to raise prices without losing your best customers

• The truth about “busy but broke” tradesmen

• Why most self-employed lads earn LESS than they think

• The simple 10-customer pricing challenge (do it and prove yourself wrong)

PLUS — we break down:

• The free Pricing Calculator Wayne created

• How to start charging based on REAL numbers

• How to start attracting customers who respect value, not bargain hunters

If you’re sick of grafting hard and earning less than you deserve, this is the episode you’ve needed for years.

No excuses.
No guessing.
Do the work.
Raise your prices.
Build a real business.

👉 Send your area + current pricing to [email protected] so we can include the data in a future episode.