Setting membership goals without first answering these two questions is like trying to win a million hearts instead of actually winning the game. (Yes, that was a Survivor reference.)

If you've ever set a big, inspiring goal for your membership (like: "impact 1 million women" or "help 10,000 people get debt-free") and then struggled to figure out what the hell to actually DO on a weekly basis to make it happen, this episode will change everything.

In this episode, I'm sharing the two questions that will make you more excited about your membership AND more effective at selling it.

Knowing the answers is what will help you follow through, stay the course, and make your revenue goals more likely to happen.

We'll cover:

1. Why pie-in-the-sky goals make it nearly impossible to design compelling membership experiences or know what to do daily
2. The nudge question: how to identify the 1% and 10% wins that fuel member engagement (and your confidence in selling)
3. The experience question: designing intentional moments with your members that energize you instead of draining you
4. The difference between being on the pedestal vs. being in the practice with your members (and why this changes everything about retention and sales)

Episode highlights:

1. 01:22: The Survivor contestant who wanted to "win a million hearts" (and why you might be doing the same thing in your membership)
2. 07:48: Why "helping people achieve financial freedom" makes it impossible to design experiences people actually engage with
3. 10:35: The small wins your members will actually pay for (spoiler: it's not always the big transformation)
4. 19:26: When you're most on fire inside your membership (and how to design more of those moments)
5. 18:14: How the right experiences become your best sales strategy (the activator event approach)

If you're setting membership goals for 2026 but struggling to feel fired up about selling or showing up consistently, these two questions will help you design a membership you actually want to run while hitting the revenue targets that matter to you.

🎯 The Gamplan Intensive: Work with me to grow your membership over the next 90 days: themissingink.co/the-gameplan

More links:

1. Contact Natalie: themissingink.co/connect
2. See how else you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/30-2-questions-to-ask-about-your-membership

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