Setting membership goals without first answering these two questions is like trying to win a million hearts instead of actually winning the game. (Yes, that was a Survivor reference.)

If you've ever set a big, inspiring goal for your membership (like: "impact 1 million women" or "help 10,000 people get debt-free") and then struggled to figure out what the hell to actually DO on a weekly basis to make it happen, this episode will change everything.

In this episode, I'm sharing the two questions that will make you more excited about your membership AND more effective at selling it.

Knowing the answers is what will help you follow through, stay the course, and make your revenue goals more likely to happen.

We'll cover:

1. Why pie-in-the-sky goals make it nearly impossible to design compelling membership experiences or know what to do daily
2. The nudge question: how to identify the 1% and 10% wins that fuel member engagement (and your confidence in selling)
3. The experience question: designing intentional moments with your members that energize you instead of draining you
4. The difference between being on the pedestal vs. being in the practice with your members (and why this changes everything about retention and sales)

Episode highlights:

1. 01:22: The Survivor contestant who wanted to "win a million hearts" (and why you might be doing the same thing in your membership)
2. 07:48: Why "helping people achieve financial freedom" makes it impossible to design experiences people actually engage with
3. 10:35: The small wins your members will actually pay for (spoiler: it's not always the big transformation)
4. 19:26: When you're most on fire inside your membership (and how to design more of those moments)
5. 18:14: How the right experiences become your best sales strategy (the activator event approach)

If you're setting membership goals for 2026 but struggling to feel fired up about selling or showing up consistently, these two questions will help you design a membership you actually want to run while hitting the revenue targets that matter to you.

🎯 The Gamplan Intensive: Work with me to grow your membership over the next 90 days: themissingink.co/the-gameplan

More links:

1. Contact Natalie: themissingink.co/connect
2. See how else you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/30-2-questions-to-ask-about-your-membership

Follow on Social Media:

1. Instagram: instagram.com/natalietaylor.co
2. Threads: threads.net/@natalietaylor.co
3. Facebook: facebook.com/natalietaylor.co

Growing your membership is a priority, but it's likely not the only thing you're doing in your business.

You have other offers to sell, things you're creating, and it takes a real plan to make sure your membership growth goals don't fall to the wayside.

This was true for Maggie Patterson: a marketing & communications expert, business consultant, the author of Staying Solo - and the owner of The Staying Solo Squad, a membership for solo service providers.

In 2025, Maggie launched her book, promoted two masterminds, sold a new service, hosted 2 podcasts and *still* grew her membership steadily... without relying on a big launch that she didn't have the capacity for.

In this episode, Maggie shares:

• What she focused on (and what she said NO to) in order to keep growing her membership during a busy business season
• How Maggie made her promos feel more exciting + fresh again, without throwing out everything she'd already done
• How she's mastered the skill of "killing off her ideas" so she doesn't get distracted
• How dialling in the positioning for her membership had the added benefit of elevating her member experience behind the scenes
• How Maggie did all of this while still having enough time for kayaking and taking Fridays off!

• 🎯 The Gamplan Intensive: Work with me to grow your membership over the next 90 days: themissingink.co/gameplan
• Contact Natalie: themissingink.co/connect

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/29-grow-membership-without-big-launches

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co

There's a massive difference between solving problems and tolerating dysfunction in your membership. Recognizing which one you're doing will unlock your next level of growth.

If you've been sensing that the effort you put into your membership could be yielding even better results, or you're ready to move from good to exceptional membership performance, you’ll learn exactly where to focus in this episode.

In this second installment of the Staying Power series, I'm sharing the three subtle imbalances that keep successful memberships from reaching their full potential, and how small adjustments can create exponential returns.

We'll cover:

• The three imbalances that cap your membership growth (time, promotion, and results) and how to optimize each one
• How to move beyond delivery mode to create space for strategic growth initiatives
• How to find your membership promotion sweet spot
• What might be getting in the way of your next revenue level and expanding beyond your current enrollment numbers

Episode highlights:

• 08:06 The sore shoulder analogy that changed how I think about "pushing through" membership challenges
• 13:25 Do you have the calendar of a membership-driven business owner? (the answer might surprise you)
• 05:54 Why you're either bored of yourself OR constantly winging it when you promote
• 29:37 Becoming a revenue plateau detective: what your numbers are really telling you
• 38:35 Promoting yourself from Community Manager to Head of Growth: the identity shift that changes everything

If you're ready to refine what's already working in your membership and build something with exceptional staying power, this episode will show you exactly where to invest your energy for maximum returns.

Links and Resources:

• 🎯 Work with me 1:1 to grow your membership in the Membership Growth Gameplan Intensive: themissingink.co/gameplan-introductory
• 📩 Get the newsletter for membership people: themissingink.co/newsletter
• Contact Natalie: themissingink.co/connect
• See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/28-tolerating-membership-dysfunction

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co

Lately, I’ve been thinking a lot about what it means to create a membership with Staying Power.

The truth is that anyone can start a membership. The bar to entry has never been lower…

But the memberships that last, the ones that actually leave a positive impact on the people who join it — and on you, the person running it? Well, those memberships all have something special called Staying Power.

Over the next four episodes, I’ll be exploring the four key elements of membership Staying Power and how you can use them to grow your membership more strategically and set yourself up for long-term success.

Tune in for the first part now.

• 04:52 What does “Staying Power” really mean when you have a membership? (And how you can learn from the 17 stories I’ve analyzed from people who shut their membership down)
• 11:47 The first element of Staying Power: VALUE over EFFORT (and how this shows up inside your membership, and the way you sell it)
• 14:57 Why most membership owners suffer from a misdirection of their creative energy… and end up working on the wrong things
• 21:41 How the behavior (or lack of!) from your members can serve as a mirror for what’s really in the way of your growth {this one might break your brain…}
• 24:55 How to make the shift from expending effort to accuring value with your approach to membership growth… so your actions can compound over time, instead of always starting from scratch
• 27:28 Adopting an “asset-based” mindset for your membership growth
• 31:42 Recap & how I can help you build more Staying Power inside the Gameplan (my 1:1 growth coaching & mentorship package for membership owners)

Links and Resources:

• 🎯 Work with me 1:1 to grow your membership in the Membership Growth Gameplan Intensive: themissingink.co/gameplan-introductory
• Contact Natalie: themissingink.co/connect
• See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://www.themissingink.co/listen/27-effort-versus-value-staying-power-part-1

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co

What if the way you've been thinking about "success" in your membership launches is actually undermining your staying power?

In this episode, I'm challenging the all-or-nothing mindset that so many membership owners bring to their sales and growth efforts. Instead of measuring every promotion by whether you "win" or "fail," I'm introducing a new lens that will help you build longevity, more resilience and real staying power in your business.

This is the episode to listen to (or re-listen to) before your next launch or promotion — especially if you've been feeling the pressure of "this has to work" energy.

We'll cover:

• The difference between launching for survival vs. launching for longevity (and why one creates staying power while the other leads to burnout)
• If you hate the idea of failing: how to reframe your launches so you're either winning OR gaining an advantage
• Why your attention during a launch matters more than you think (and how to train yourself to spot money-making opportunities instead of threats that will either distract you or shut you down)
• The critical mistake of outsourcing your decision-making, and how to reclaim your self-trust as a business owner

Timestamps:

• 06:42 Why I have the audacity to compare my pickleball experience to Roger Federer (and how it will help you think about “winning” in a whole new way)
• 09:01 Playing for advantage vs. playing to win at all costs
• 12:08 The "Bank of Future You" — why every promotion builds currency beyond immediate sales
• 16:13 How your attention during a launch determines your results (survival mode vs. opportunity mode)
• 24:29 The third shift: self-trust over seeking the "right way"
• 30:49 What it means to have "watch me" energy in your membership business

If you're a membership owner who wants to build and grow a membership with true staying power (rather than burning bright and burning out like so many memberships do)… this episode is for you.

Links and Resources:

• 🎯 The Gamplan Intensive: Work with me to grow your membership over the next 90 days: themissingink.co/gameplan-introductory
• Contact Natalie: themissingink.co/connect
• See how else you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/26-launch-membership-longevity

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co

If you’re growing a membership, it can be hard to know what to focus on next—especially when you're getting advice that assumes you’re either just starting out or already operating at scale.

In this episode, I’m walking you through the three growth stages I see again and again in my work with membership-driven businesses: Foundation, Framework, and Finesse.

Whether you're testing what makes people join, trying to smooth out recurring revenue, or itching to evolve your offer without breaking what’s working, this episode will help you identify where you are and where to pour your energy next.

We’ll cover:

• The three growth stages I see across my clients (and why it's not about how long you’ve been in business)
• What to focus on in each stage of membership growth, plus the biggest traps to avoid
• What to do when you feel like you’ve outgrown your membership… but it’s still your biggest revenue driver

Episode highlights:

• 05:11 – The Foundation stage: the one you’re most tempted to skip
• 12:56 – Escaping “the curse of the superfan” when growing your membership
• 16:11 – The Framework stage: moving from “launch-based” thinking to a membership growth mindset
• 20:37 – How to reality-check your membership growth goals
• 26:03 – The Finesse stage: how to solidify your membership while making space for evolution
• 32:17 – Being on the pedestal vs being in the practice with your members (and how it changes everything)

Links and Resources:

• 🌱 Irresistible Offer: Let’s nail how you sell and talk about your membership so people finally get the value: themissingink.co/irresistible
• 🎯 The Gamplan Intensive: Work with me to grow your membership over the next 90 days: themissingink.co/gameplan-introductory
• 🌀 RENEW: Concierge-level consulting for membership owners who are ready to solidify and evolve their membership: themissingink.co/RENEW
• Contact Natalie: themissingink.co/connect
• See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/25-membership-growth-roadmap

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co

If you run an always-open membership, you already know the challenge: without a deadline, it’s harder to get people to join now instead of “someday” (which often never comes).

In this episode, I’m sharing three ways to create urgency for your membership without discounting, free trials or fake urgency (like saying the doors are closing when they’re really not).

You’ll learn how to use what’s already happening inside your membership to attract new members, re-engage existing ones, and keep your promotions feeling fresh — so you can sell consistently all year round.

We’ll cover:

• The mindset shift you need to make around urgency when you have an “always open” membership.
• Why your membership is naturally built for authentic, timely reasons to join.
• Three urgency strategies you can use right away to grow your membership more quickly (and why the third one is my favorite and working like gangbusters for my clients right now).

Timestamps:

• 07:15 a new way to think about urgency and growing your membership
• 11:32 urgency through TEACHING
• 15:01 urgency through ACCESS
• 23:54 urgency with... my favorite... "Activator" Events and EXPERIENCES!

Links and Resources:

• 🎯 Work with me 1:1 to grow your membership in the Membership Growth Gameplan Intensive: themissingink.co/gameplan-introductory
• Contact Natalie: themissingink.co/connect
• See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/24-grow-your-always-open-membership

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co

Over the last 8 years I've worked closely with business owners whose memberships generates the majority of their income, to the tune of multiple 6- or 7-figures per year.

In this episode, I'm sharing how they think about their membership - plus one thing they often forget - and how you can apply these perspectives to grow your recurring revenue in 2025 and beyond.

Links and Resources:

• 🎯 Work with me 1:1 to grow your membership in the Membership Growth Gameplan Intensive: themissingink.co/gameplan-introductory
• Get the newsletter for membership people: themissingink.co/newsletter
• Contact Natalie: themissingink.co/connect
• See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/23-3-ways-successful-membership-owners-think-differently

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co

Are you already dreading your next membership promotion because you’re worried you won’t hit your goal?

In 2025, many membership owners are being forced to throw old the old rulebook and find new ways to get members in the door.

It can be incredibly frustrating (and often, downright demoralizing)!

We are all in a moment where we’re being asked to rise to the occasion, and to answer some hard questions about the value our memberships provide in the world.

In this episode, I’ll walk you through the 3 key shifts that will help you break through your membership growth plateau and jumpstart your sales.

We’re going to talk about:

• How to find the real issue that’s slowing down your membership sales
• What do to if you have traffic, but your offer isn’t converting
• What to do if your offer is converting, but you don’t have enough traffic
• How you can get more membership sales and find what does work without investing a big launch
• The one mindset you need to carry with you (and the biggest mistake I see people making) to navigate a membership sales slowdown and come out on the other side

Let's dive in.

Links and Resources:

• The Gameplan Intensive: Stop winging how you grow your recurring revenue and let’s make a plan together → themissingink.co/gameplan
• The Mini-VIP Day: Position your membership to sell → themissingink.co/irresistible
• FREE! Take the Play to Win Quiz 🎲 to find your best membership growth move: playtowinquiz.com

Contact Natalie: themissingink.co/connect

See how you can work with Natalie: themissingink.co/services

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co

Read this podcast in article format:

https://themissingink.co/listen/22-navigating-slow-membership-sales-season

Feeling like you’re always selling to the same people every time you launch your membership?

In this episode of Membership-Driven Business, we’re talking about how to create a visibility plan that helps you bring fresh leads into your world consistently, so your membership has more chances to grow.

We're talking about:

• Why recurring revenue depends on year-round visibility (not just launch pushes)
• The four-part visibility plan I recommend for most membership owners
• The difference between “discovery” and “nurture” platforms... and why you need both
• Client examples showing how unique (and effective) your plan can be
• How to choose the right visibility actions for you

This episode will show you a doable way to expand your reach, grow your list, and take a more strategic approach to membership growth.

• Learn more about The Gameplan Intensive and book your place: themissingink.co/gameplan
• Take the Play to Win Quiz 🎲 to find your best membership growth move: playtowinquiz.com
• Contact Natalie: themissingink.co/connect
• See how you can work with Natalie: themissingink.co/services

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/21-membership-visibility-plan

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co