Many membership owners find themselves stuck with shrinking launches and declining engagement, wondering what's gone wrong.

In this episode of The Membership-Driven Business Podcast, we're exploring 7 critical mistakes that could be holding your membership back — and more importantly, how to fix them.

We're talking about:

🔹 Why the "Netflix model" of membership is becoming less effective and what to offer instead

🔹 How to design your membership around practice rather than information to boost engagement and retention

🔹 Why your starter course might be overwhelming new members (and how to fix it in 60 minutes or less)

🔹 How to prevent the "shrinking launch" phenomenon with sustainable audience growth strategies

Episode Highlights:

🔸 The critical shift from content-focused to practice-focused memberships

🔸 Why your membership shouldn't be a mini version of your signature course

🔸 How to leverage your offer structure as a powerful sales asset

🔸 The importance of goal-focused onboarding (and why logistics-heavy orientations fail)

🔸 How to align your membership promotion style with your delivery style (so you don’t hate selling your membership)

⚠️ HEADS UP: If you want support with repositioning and growing your membership sustainably, my Mini-VIP Day is for you. The price is increasing by $900 at the end of 2024.

Book before the end of the year to lock in the best price: https://themissingink.co/irresistible

Links and Resources:

• 🌱 Irresistible Offer - a new mini-VIP Day for Membership Owners: themissingink.co/irresistible
• Contact Natalie: themissingink.co/connect
• See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/14-membership-mistakes-that-cost-you-time-and-money

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co

Many membership owners dream of setting up an evergreen funnel to solve their sales challenges, but the reality is more nuanced.

In this episode of The Membership-Driven Business Podcast, we're exploring why having a robust, multi-faceted sales system is crucial — and why evergreen alone won't save you.

We're talking about:

🔹 The three essential pillars of a sustainable membership sales system and why skipping straight to evergreen could be setting you up for frustration

🔹 How to approach live launching in a way that energizes (rather than exhausts) you and aligns with your natural strengths

🔹 Why creating alignment between your promotional style and membership experience is crucial for long-term success

🔹 How to design promotional strategies that match your current resources and capacity (without burning yourself out)

Episode highlights:

🔸Why building “live launch” skills first creates a stronger foundation for any sales system in your business — evergreen or otherwise

🔸 How personality tools like Fascination Advantage and StrengthsFinder can help you design launches that feel natural

🔸 Why being yourself during promotions isn't just more enjoyable — it's actually better for business

🔸 The "reverse bait-and-switch" trap: how under-promoting and over-delivering hurts both you and your members

🔸 Real examples of how different personality types can approach launching effectively

🔸 The “campfire story” of how one client elevated her launches by aligning them with her natural teaching style

⚠️ HEADS UP: If you want support with creating a sales system that feels authentic and sustainable, my Mini-VIP Day, Irresistible Offer, is for you. The price is increasing by $900 at the end of 2024. Book before then to lock in the current rate, even if you plan to do your VIP day in early 2025. Go to themissingink.co/irresistible for more info. 🌱

Links and Resources:

• 🌱 Irresistible Offer - a new mini-VIP Day for Membership Owners: themissingink.co/irresistible
• Contact Natalie: themissingink.co/connect
• See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/13-why-going-evergreen-wont-solve-membership-sales-problem

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co

Does promoting your membership feel like a chore lately — like you're just going through the motions with the same old marketing playbook?

Many membership owners find themselves stuck in a cycle of repetitive promotions that have lost their spark.

In this episode of The Membership-Driven Business Podcast, we're exploring how to bring creativity and excitement back to your membership marketing — both for you and your ideal members.

We're talking about:

🔹 How to unearth fresh messaging angles that spark genuine excitement and start new conversations with your audience (including a fascinating example from Tom Ford's transformation of Gucci)

🔹 Why the structure of your membership itself can be your greatest marketing asset - and how to make strategic tweaks that energize both you and your members

🔹 How to create a more robust member experience that not only improves retention but gives you compelling new ways to talk about your offer

Episode Highlights:

🔸 The "Tom Ford Question" that can help you identify what's missing in your space and how to fill that gap

🔸 Why standardization can be both a blessing and a curse in your membership marketing (and how to use it as a launchpad for creativity)

🔸 How to make meaningful changes to your membership whether you have a full team or it's just you and a VA

🔸 Why consumption-based memberships are no longer enough - and what to offer instead

⚠️ HEADS UP: If you want support with bringing fresh energy to your membership marketing, my Mini-VIP Day is perfect for you. The price is increasing by $900 soon - book before the end of 2024 to lock in the current rate. Go to themissingink.co/irresistible for more info.

Links and Resources:

• 🌱 Irresistible Offer - a Mini-VIP Day for Membership Owners: themissingink.co/irresistible
• Contact Natalie: themissingink.co/connect
• See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/12-get-excited-about-selling-your-membership-again

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co

Let's talk about your membership sales page. If you're like most membership owners I work with, you probably let out an internal groan. Your sales page feels outdated, cluttered, and doesn't reflect all the amazing value you're delivering inside your membership.

In this episode, we're diving into what makes membership sales pages different, and how to make yours work harder for you.

We'll cover:

🔹 Why the "less is more" approach to selling memberships is a myth, and what you should be doing instead to effectively communicate your membership's value

🔹 How to showcase your membership's unique "practice and promise" - and how to sell the experience of being a member in a way you might not have thought of before

🔹 The critical "time to value" concept that determines whether new members stick around (and how to address this on your sales page before they even join)

🔹 Four specific tweaks you can make this afternoon to reduce overwhelm and make your sales page more effective at enrolling new members

🔹 The "emotion sandwich" technique that will help you end your sales page with a bang instead of a whimper (plus a real example from a multi-year successful promotion)

Whether you're planning a quick refresh or a complete overhaul of your membership sales page, this episode will give you practical steps to showcase your membership's true value and enroll more of the right members who stay longer.

⚠️ HEADS UP: If you want to work with me to elevate the way you sell your membership and enroll more members before the end of the year, my Mini-VIP Day is for you. The price will increase by $900 soon.

Details below on how to lock in the best rate and how we can work together to grow your membership revenue 👇🏻

Links and Resources:

• 🌱 Irresistible Offer - a Mini-VIP Day for Membership Owners: themissingink.co/irresistible
• Contact Natalie: themissingink.co/connect
• See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/11-membership-sales-page

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co

I know, I know. There are so many conversations about how selling feels so much harder in business right now.

I’ve spoken with many membership owners behind the scenes who feel like their sales are slower or they have to work twice as hard — just to achieve the same result.

There’s a lot of chatter about selling in 2024, but I don’t feel membership owners are being well-served by most of the perspectives that are being shared. (If anything, the more you search for answers, the more overwhelmed you feel.)

That’s why, in this episode, we’re having a conversation about what the current sales environment means for you, specifically, as a membership-driven business owner.

We’ll talk about:

🔷 How to tune out all the outside noise about “what’s working”, what you should be doing, and how your results compare to other business owners in your space (for the sake of your own sanity).

🔷 The specific strategy I recommend to give you the clarity you need to take action and learn what your audience needs from you right now — so you can stop guessing, and start gathering data about how to improve your membership sales.

🔷 Why I’ve been talking to all of my membership clients about “giving yourself more chances to win” and why it doesn’t make sense to hang all your results on just one BIG launch or promotion in 2024 (or 2025).

🔷 How to test out new messaging angles to sell your membership and grab attention with a “timed engagement event” that will bring new customers into your membership and drive retention on the back-end as well (win-win)!

Over the last few months, these strategies have helped my clients create results like doubling their conversions during membership promotions.

Listen now for a new perspective on how to improve your membership sales during “slow” seasons — and how to put yourself back in the driver’s seat of your own business.

Links and Resources:

• 🌱 Irresistible Offer - a new mini-VIP Day for Membership Owners: themissingink.co/irresistible
• Contact Natalie: themissingink.co/connect
• See how you can work with Natalie: themissingink.co/services

Get the newsletter for membership people:

membershipdrivenbusiness.com/newsletter

Read this podcast in article format & check out the shownotes:

themissingink.co/listen/10-if-selling-your-membership-feels-hard

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co

Designing a membership with broad appeal doesn’t mean you have to serve anyone and everyone. In fact, this is one of the biggest reasons people get tired of their membership and decide to close it down.

If the people you’re attracting into your membership aren’t the people you truly love to work with, then it’s time to look at the difference between an ideal customer and what I refer to as a “high-caliber customer”.

Your marketing for your membership should speak to your high-caliber customers above everyone else. Better yet, you can create more high-caliber customers for your membership by elevating the way you promote and deliver it.

In this episode, I show you how to define who your high-caliber membership customer is, along with a variety of ways you can attract more of them into your membership through your marketing, while raising the bar for your existing members.

Links and Resources:

• 🌱 Irresistible Offer - a new mini-VIP Day for Membership Owners: themissingink.co/irresistible
• Contact Natalie: themissingink.co/connect
• See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/9-high-caliber-membership-customers

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co

One of the biggest fears and frustrations of the membership owners I talk to is over-delivering: the feeling that you’re giving too much, for too little in return.

The problem? We’re thinking about over-delivering in the wrong way. It doesn’t mean what most of us think it means.

We’ll explore:

• The 2 reasons why membership owners get stuck in a pattern of over-delivering and then resenting their members
• What over-delivering looks like inside a membership
• How to bring exceptional value to your members without burning yourself out
• A new role to try on that will help you show up differently for your members — so they get better results without you have to work around the clock to make it happen

Links and Resources:

• 🌱 Irresistible Offer - a new mini-VIP Day for Membership Owners: themissingink.co/irresistible
• Contact Natalie: themissingink.co/connect
• See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/8-antidote-over-delivering-membership

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co

Do you feel like your membership content is smart, brilliant and original — but members aren’t using it?

If your churn is higher than you’d like, or your engagement feels low, this episode is for you.

We’ll explore:

• Why low membership engagement isn’t just about creating great content
• Why all membership owners are in the business of behavior change — and how to use it to help your members get better results
• The 2 levels of behavior change that happen inside every successful membership
• The four “O’s” of how to support behavior change for your members… so they engage more, get better results and stay for longer
• Plus, a bonus “O” you definitely need to look at if you’re a prolific creator (or someone who LOVES to share new ideas with your members).

Links and Resources:

• 🌱 Irresistible Offer - a new mini-VIP Day for Membership Owners: themissingink.co/irresistible
• Contact Natalie: themissingink.co/connect
• See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://www.themissingink.co/listen/7-members-not-making-progress

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co

Have you been thinking about making a change to your membership, but you’re afraid of the potential blowback? 

In this episode, Natalie takes you behind the scenes of: 

• What’s required to successfully navigate a membership change project
• The 3 specific phases to focus on (and why most membership owners only focus on one)
• The missing ingredient that has nothing to do with strategy… and everything to do with your perspective.

Links and Resources:

🔷 Thinking of making significant changes to your membership and want my support to nail it? Explore Consulting: themissingink.co/consulting

🌱 Irresistible Offer - a new mini-VIP Day for Membership Owners: themissingink.co/irresistible

💬 Contact Natalie: themissingink.co/connect

🔍 See how else you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/6-nail-your-membership-change-project

Mentioned in this episode:

• Nathan Barry on Convertkit’s name change in 2020 and his 2023 end of year review

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
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You know you have a great membership, but translating that into a strong message isn’t so easy.

In this episode, Natalie shares the four layers of how to communicate what really makes your membership irresistible in 2024 — and what modern buyers are looking for when they land on your sales page and start weighing up whether your membership has a place in their lives.

Links and Resources:

• 🌱 Irresistible Offer - a new mini-VIP Day for Membership Owners: themissingink.co/irresistible
• Contact Natalie: themissingink.co/connect
• See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/5-making-your-membership-irresistible

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co