There's a crucial difference between knowing how to launch and knowing how to grow a membership sustainably, and understanding this distinction will change the way you sell.

If you've been caught in a cycle where each launch catches you by surprise, each promotion feels like starting from scratch, or you're constantly winging it with your membership growth, this episode is for you.

My brilliant client Dr. Michelle Mazur is joining me to share how she grew her annual membership, The Expert Up Club, into a $10K/month revenue stream — and the work we did together to create more organized, strategic membership growth instead of “flying by the seat of her pants” (in Michelle’s words!) with quarterly launches.

Michelle works with consultants and service providers to make marketing suck less through powerful messaging and positioning work, and she's applied those same principles to refine how she promotes her own membership.

We'll cover:

🔹 How we re-worked Michelle's membership growth strategy so she could launch differently without sacrificing her results

🔹 The new sales assets that Michelle can re-mix and reuse across the year to grow her membership, instead of always starting from scratch

🔹 What changed to help Michelle hit her highest number of sign-ups ever for a promotional event that led into her launch... and a 48% live show-up rate {which is truly bananas}.

🔹 How Michelle is hitting her enrollment goals and creating more predictable launch results... without guessing or scrambling to pull everything together at the last minute.

🎧 ​Listen in to hear how Michelle made her membership her core revenue driver and what we've done to dial in the way she is growing it.​

Michelle's promotions are getting more attention than ever before, and her launches don't kick her ass like they used to (in her words)!

I've had a ton of fun supporting her growth and I think you'll learn a lot from her story.

1. 🎯 The Gamplan Intensive: Work with me to grow your membership: themissingink.co/the-gameplan
2. Contact Natalie: themissingink.co/connect
3. See how else you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://www.themissingink.co/listen/michelle-mazur-membership-case-study

Follow on Social Media:

1. Instagram: instagram.com/natalietaylor.co
2. Threads: threads.net/@natalietaylor.co
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Does your membership revenue feel random? You're working hard behind the scenes, your members are happy, but when it comes to growing your income and hitting your goals, things feel unpredictable.

If you've been frustrated by plateaued growth or can't seem to break out of the "nice little baseline" zone with your membership, let's talk about what you can do differently!

In this episode, I'm walking you through the three critical mindset and operational shifts that separate membership owners who are just maintaining from those who are truly membership-driven.

It's time to stop guessing your way through growth.

We'll cover:

1. The three shifts from treating your membership like a side offer to becoming truly membership-driven
2. Why your super fans might be holding you back from attracting new members (and what to do about it)
3. The difference between knowing your numbers and guessing at growth strategies
4. How to stop the cycle of trying everything without knowing what actually works

If you're ready to move from accidental growth to intentional, predictable revenue with your membership, this episode is for you.

💘💘💘 P.S. I'm hosting a free workshop on February 12th, 2026 where we'll map out your compelling 12-month membership tier together. Whether you plan to offer it or not, this exercise will transform how you sell and deliver your membership.

Register at committedworkshop.com or catch the replay.

1. 🎯 The Gamplan Intensive: Work with me to grow your membership: themissingink.co/the-gameplan
2. What's your membership growth style? Take the quiz at growthstylequiz.com
3. Contact Natalie: themissingink.co/connect
4. See how else you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/34-take-control-membership-revenue

Follow on Social Media:

1. Instagram: instagram.com/natalietaylor.co
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What if building one skill could simultaneously improve how you sell your membership, enhance your member experience, boost retention, AND give you clearer revenue forecasting?

That skill is learning how to position a compelling 12-month membership tier... even if you have no plans to actually offer one.

In this episode, I'm breaking down why thinking through an annual membership offer will make you better at selling and retaining members across every pricing tier, plus open up revenue opportunities you might not be seeing right now.

Whether you currently offer monthly-only, already have an annual tier that nobody buys, or you're curious about adding longer-term commitments to your membership, this episode will shift how you think about long-term value and member journeys.

We'll cover:

1. Why approximately 20% of your audience would love to pay you upfront for a year (and how this changes your cashflow and forecasting)
2. The difference between pathway and ritual in your membership (and why this clarity makes you better at selling monthly plans too)
3. How mapping a 12-month member journey forces you to improve your experience and retention behind the scenes
4. The three ways to grow revenue from annual commitments beyond just selling them upfront
5. Why vague membership growth goals keep you guessing (and how to set strategic, specific targets instead)

If you want to grow your membership revenue this year through more than just adding new members, understanding annual positioning is the strategic advantage you've been missing.

💘💘💘 P.S. I'm hosting a free workshop on February 12th, 2026 where we'll map out your compelling 12-month membership tier together. Whether you plan to offer it or not, this exercise will transform how you sell and deliver your membership. Register at committedworkshop.com

1. 🎯 The Gamplan Intensive: Work with me to grow your membership: themissingink.co/the-gameplan
2. Contact Natalie: themissingink.co/connect
3. See how else you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/33-grow-membership-income-with-an-annual-plan

Follow on Social Media:

1. Instagram: instagram.com/natalietaylor.co
2. Threads: threads.net/@natalietaylor.co
3. Facebook: facebook.com/natalietaylor.co

If you've ever found yourself stress-cleaning your business during a promotion (or fantasizing about becoming a seaside barista), this episode is your lighthouse.

Running a membership promotion can trigger completely normal anxiety and discomfort. The vulnerability of putting yourself out there, the white-knuckle grip on your sales dashboard, the voice in your head questioning everything... it's a lot.

This episode is designed to be a life raft for anyone actively promoting their membership right now, or preparing for one.

Because in 2026, we can't take a passive approach to selling anymore. You need to be engaged during your promotion, but in the right ways - so you can get the most out of your launch without making yourself miserable in the process.

We'll cover:

1. 2 ways to create a feeling of steadiness instead of anxiety during your promotions (even when it doesn't go as planned)
2. How to turn your attention outward instead of obsessing over internal stories your brain spins during a promotion
3. The 3 practical levers you can pull during an active promotion so you can spend your time productively and close more sales
4. Specific strategies for different membership types based on your price point and audience size
5. Why every promotion builds currency beyond just new member sales (and how to collect that currency intentionally, every single time you sell)

Episode highlights:

1. 01:21 the stress-cleaning analogy and why launches trigger our most anxious behaviors
2. 04:33: who do you need to BE during a promotion? (This changes everything)
3. 05:50: why even 7-figure membership owners can be untethered during promotions (and what that teaches us)
4. 12:42: how to practice "strategic short-sightedness" and refuse sweeping judgments mid-launch
5. 13:07: the 3 specific things to track daily during your promotion (get a launch tracking document going)
6. 14:45: the content lever: turning objections, questions, and patterns into social posts, emails, and pop-up podcast episodes
7. 15:08: "shaking the trees" when things feel quiet: who to talk to and how to start strategic conversations
8. 22:30: real client example: how one membership owner had her best enrollment in 2 years by applying these exact strategies

If you're actively promoting your membership or planning a launch, this episode will help you stay grounded, take strategic action, and avoid the temptation to stress-clean your business when things feel uncertain.

1. 🎯 The Gamplan Intensive: Work with me to grow your membership over the next 90 days: themissingink.co/the-gameplan
2. Contact Natalie: themissingink.co/connect
3. See how else you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/32-where-to-focus-during-membership-promotion

Follow on Social Media:

1. Instagram: instagram.com/natalietaylor.co
2. Threads: threads.net/@natalietaylor.co
3. Facebook: facebook.com/natalietaylor.co

Jamar Diggs said he'd never start a membership — until he did.

He thought they were a time and energy suck that required endless content drops.

So: he decided to do something different.

He launched his membership, the Low-Lift Club: which doesn't deliver monthly content or require Jamar to be endlessly available in his community, answering questions on demand...

And his members love it.

Fast-forward two years, and the Low-Lift Club is now Jamar's main source of income.

Recently, he celebrated his highest (and most profitable) month of income yet.

Jamar is my client inside The Membership Growth Gameplan and it's been a delight to support him as he's grown his membership in leaps and bounds this year.

I invited him onto the podcast to talk about:

1. How Jamar knew it was time to make the shift from focusing on member experience to membership growth
2. The strategy we put in place to help Jamar grow his membership on evergreen
3. How Jamar and I set sales goals for his membership (that he was originally skeptical he could achieve!) and what it took for him to hit or exceed those goals, every single time
4. How we layered a more thoughtful sales strategy over what Jamar was already doing to grow his membership, so he didn't have to re-invent his natural marketing style to create better results

Jamar is proof that you can create a membership where you are present and able to serve people sustainably, as long you put the right boundaries in place and design around how you like to work.

We brought this same level of intention to his membership sales strategy — and his membership is growing like never before.

1. 🎯 The Gamplan: Work with me to grow your membership over the next 90 days: themissingink.co/the-gameplan
2. Contact Natalie: themissingink.co/connect
3. See how else you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/jamar-diggs-membership-growth-case-study

Follow on Social Media:

1. Instagram: instagram.com/natalietaylor.co
2. Threads: threads.net/@natalietaylor.co
3. Facebook: facebook.com/natalietaylor.co

Setting membership goals without first answering these two questions is like trying to win a million hearts instead of actually winning the game. (Yes, that was a Survivor reference.)

If you've ever set a big, inspiring goal for your membership (like: "impact 1 million women" or "help 10,000 people get debt-free") and then struggled to figure out what the hell to actually DO on a weekly basis to make it happen, this episode will change everything.

In this episode, I'm sharing the two questions that will make you more excited about your membership AND more effective at selling it.

Knowing the answers is what will help you follow through, stay the course, and make your revenue goals more likely to happen.

We'll cover:

1. Why pie-in-the-sky goals make it nearly impossible to design compelling membership experiences or know what to do daily
2. The nudge question: how to identify the 1% and 10% wins that fuel member engagement (and your confidence in selling)
3. The experience question: designing intentional moments with your members that energize you instead of draining you
4. The difference between being on the pedestal vs. being in the practice with your members (and why this changes everything about retention and sales)

Episode highlights:

1. 01:22: The Survivor contestant who wanted to "win a million hearts" (and why you might be doing the same thing in your membership)
2. 07:48: Why "helping people achieve financial freedom" makes it impossible to design experiences people actually engage with
3. 10:35: The small wins your members will actually pay for (spoiler: it's not always the big transformation)
4. 19:26: When you're most on fire inside your membership (and how to design more of those moments)
5. 18:14: How the right experiences become your best sales strategy (the activator event approach)

If you're setting membership goals for 2026 but struggling to feel fired up about selling or showing up consistently, these two questions will help you design a membership you actually want to run while hitting the revenue targets that matter to you.

🎯 The Gamplan Intensive: Work with me to grow your membership over the next 90 days: themissingink.co/the-gameplan

More links:

1. Contact Natalie: themissingink.co/connect
2. See how else you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/30-2-questions-to-ask-about-your-membership

Follow on Social Media:

1. Instagram: instagram.com/natalietaylor.co
2. Threads: threads.net/@natalietaylor.co
3. Facebook: facebook.com/natalietaylor.co

Growing your membership is a priority, but it's likely not the only thing you're doing in your business.

You have other offers to sell, things you're creating, and it takes a real plan to make sure your membership growth goals don't fall to the wayside.

This was true for Maggie Patterson: a marketing & communications expert, business consultant, the author of Staying Solo - and the owner of The Staying Solo Squad, a membership for solo service providers.

In 2025, Maggie launched her book, promoted two masterminds, sold a new service, hosted 2 podcasts and *still* grew her membership steadily... without relying on a big launch that she didn't have the capacity for.

In this episode, Maggie shares:

1. What she focused on (and what she said NO to) in order to keep growing her membership during a busy business season
2. How Maggie made her promos feel more exciting + fresh again, without throwing out everything she'd already done
3. How she's mastered the skill of "killing off her ideas" so she doesn't get distracted
4. How dialling in the positioning for her membership had the added benefit of elevating her member experience behind the scenes
5. How Maggie did all of this while still having enough time for kayaking and taking Fridays off!

1. 🎯 The Gamplan Intensive: Work with me to grow your membership over the next 90 days: themissingink.co/gameplan
2. Contact Natalie: themissingink.co/connect

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/29-grow-membership-without-big-launches

Follow on Social Media:

1. Instagram: instagram.com/natalietaylor.co
2. Threads: threads.net/@natalietaylor.co
3. Facebook: facebook.com/natalietaylor.co

There's a massive difference between solving problems and tolerating dysfunction in your membership. Recognizing which one you're doing will unlock your next level of growth.

If you've been sensing that the effort you put into your membership could be yielding even better results, or you're ready to move from good to exceptional membership performance, you’ll learn exactly where to focus in this episode.

In this second installment of the Staying Power series, I'm sharing the three subtle imbalances that keep successful memberships from reaching their full potential, and how small adjustments can create exponential returns.

We'll cover:

• The three imbalances that cap your membership growth (time, promotion, and results) and how to optimize each one
• How to move beyond delivery mode to create space for strategic growth initiatives
• How to find your membership promotion sweet spot
• What might be getting in the way of your next revenue level and expanding beyond your current enrollment numbers

Episode highlights:

• 08:06 The sore shoulder analogy that changed how I think about "pushing through" membership challenges
• 13:25 Do you have the calendar of a membership-driven business owner? (the answer might surprise you)
• 05:54 Why you're either bored of yourself OR constantly winging it when you promote
• 29:37 Becoming a revenue plateau detective: what your numbers are really telling you
• 38:35 Promoting yourself from Community Manager to Head of Growth: the identity shift that changes everything

If you're ready to refine what's already working in your membership and build something with exceptional staying power, this episode will show you exactly where to invest your energy for maximum returns.

Links and Resources:

• 🎯 Work with me 1:1 to grow your membership in the Membership Growth Gameplan Intensive: themissingink.co/gameplan-introductory
• 📩 Get the newsletter for membership people: themissingink.co/newsletter
• Contact Natalie: themissingink.co/connect
• See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/28-tolerating-membership-dysfunction

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co

Lately, I’ve been thinking a lot about what it means to create a membership with Staying Power.

The truth is that anyone can start a membership. The bar to entry has never been lower…

But the memberships that last, the ones that actually leave a positive impact on the people who join it — and on you, the person running it? Well, those memberships all have something special called Staying Power.

Over the next four episodes, I’ll be exploring the four key elements of membership Staying Power and how you can use them to grow your membership more strategically and set yourself up for long-term success.

Tune in for the first part now.

• 04:52 What does “Staying Power” really mean when you have a membership? (And how you can learn from the 17 stories I’ve analyzed from people who shut their membership down)
• 11:47 The first element of Staying Power: VALUE over EFFORT (and how this shows up inside your membership, and the way you sell it)
• 14:57 Why most membership owners suffer from a misdirection of their creative energy… and end up working on the wrong things
• 21:41 How the behavior (or lack of!) from your members can serve as a mirror for what’s really in the way of your growth {this one might break your brain…}
• 24:55 How to make the shift from expending effort to accuring value with your approach to membership growth… so your actions can compound over time, instead of always starting from scratch
• 27:28 Adopting an “asset-based” mindset for your membership growth
• 31:42 Recap & how I can help you build more Staying Power inside the Gameplan (my 1:1 growth coaching & mentorship package for membership owners)

Links and Resources:

• 🎯 Work with me 1:1 to grow your membership in the Membership Growth Gameplan Intensive: themissingink.co/gameplan-introductory
• Contact Natalie: themissingink.co/connect
• See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://www.themissingink.co/listen/27-effort-versus-value-staying-power-part-1

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co

What if the way you've been thinking about "success" in your membership launches is actually undermining your staying power?

In this episode, I'm challenging the all-or-nothing mindset that so many membership owners bring to their sales and growth efforts. Instead of measuring every promotion by whether you "win" or "fail," I'm introducing a new lens that will help you build longevity, more resilience and real staying power in your business.

This is the episode to listen to (or re-listen to) before your next launch or promotion — especially if you've been feeling the pressure of "this has to work" energy.

We'll cover:

• The difference between launching for survival vs. launching for longevity (and why one creates staying power while the other leads to burnout)
• If you hate the idea of failing: how to reframe your launches so you're either winning OR gaining an advantage
• Why your attention during a launch matters more than you think (and how to train yourself to spot money-making opportunities instead of threats that will either distract you or shut you down)
• The critical mistake of outsourcing your decision-making, and how to reclaim your self-trust as a business owner

Timestamps:

• 06:42 Why I have the audacity to compare my pickleball experience to Roger Federer (and how it will help you think about “winning” in a whole new way)
• 09:01 Playing for advantage vs. playing to win at all costs
• 12:08 The "Bank of Future You" — why every promotion builds currency beyond immediate sales
• 16:13 How your attention during a launch determines your results (survival mode vs. opportunity mode)
• 24:29 The third shift: self-trust over seeking the "right way"
• 30:49 What it means to have "watch me" energy in your membership business

If you're a membership owner who wants to build and grow a membership with true staying power (rather than burning bright and burning out like so many memberships do)… this episode is for you.

Links and Resources:

• 🎯 The Gamplan Intensive: Work with me to grow your membership over the next 90 days: themissingink.co/gameplan-introductory
• Contact Natalie: themissingink.co/connect
• See how else you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/26-launch-membership-longevity

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co