30 and Rising

The Barcelona Creative Group celebrates the holiday season with a special Merry Christmas Podcast! Listen in as the BCG Team talks about their favorite holiday movies, memories and traditions. We wish everyone a very Merry Christmas and a Happy New Year! 

In this “30 and Rising” podcast, Juli Barcelona and Cate Horvatic of Barcelona Creative Group focus on the importance of Small Business Saturday, scheduled for the Saturday after Thanksgiving, November 28th.

While American Express reports that shoppers spent over $110 million on Small Business Saturday in 2019, forecasts expect an even bigger day in 2020 as shoppers look to stay safe by staying close to home. Even more important, people have come to realize how vitally important locally owned businesses really are. Research shows that 67 cents of every dollar spent in your local community stays in the community – supporting owners, employees and suppliers who typically live where they work. And local businesses are generous, contributing 3 times that of national chains in support of schools, churches, civic and other non-profit organizations.  And in this most unusual year, where you spend your money during the holiday season just may determine how many locally owned businesses stay in business in the year ahead!

Whether you’re a shopper or a small business owner, there’s still time to prepare. You’ll find plenty of resources online at www.americanexpress.com/ShopSmall. Enjoy the podcast and get ready to SHOP SMALL on Saturday, November 28th.

Connect with Barcelona Creative Group online at barcelonacreative.com or follow us on social media. Stay Creative everyone!

In this episode of the 30 and Rising podcast, Barcelona Creative Group leaders (and sisters) Juli and Cate, talk about the upcoming holiday season and how important it is for organizations to continue to build their brands - both inside and outside of their organization. With this holiday season sure to be one of the most unique we've ever faced, it is so important for organizations to engage and communicate with their people, stakeholders, clients and their online communities. There are many ways to build your brand this holiday season, including "State of the Union" messages from leadership, highlighting shining moments and accomplishments over the past year as well as what lies ahead in 2021 with video, podcasts, virtual events, etc. Juli and Cate cover these and so many more. Enjoy the podcast!

Connect with Barcelona Creative Group online at barcelonacreative.com or follow us on social media! 

In this episode of the 30 and Rising Marketing Podcast, Barcelona Creative Group leaders Juli Barcelona and Cate Horvatic, discuss how businesses can fuel their online and digital campaigns with the power of Amazon!

Amazon has collected MASSIVE amounts of data about its users which can be used to target ads both on and off Amazon. With Amazon Targeting, Barcelona Creative Group helps businesses target with display ads on and off Amazon.com and video/OTT on Amazon owned properties and partner websites and apps.

Juli and Cate, along with guest co-host Allison Gibson from VICI Media, describes the various types of targeting strategies available with this awesome digital strategy. Enjoy the podcast!

Connect with Barcelona Creative Group online at barcelonacreative.com or follow us on social media!

In this episode of the 30 and Rising podcast, Barcelona Creative Group leaders Juli and Cate, discuss the need for businesses today to do things differently and get creative when it comes to their marketing strategy. And, how being innovative with new media can help your business stand out from competitors. They talk through how and why people are spending their time on Connected TV and Online Audio - two specific digital marketing tactics that make sense for advertisers today and how these strategies allow you to target the right customers for your business. Enjoy the podcast!

Connect with Barcelona Creative Group online at barcelonacreative.com or follow us on social media! 

Introducing 30 and Rising – a Marketing Podcast from Barcelona Creative Group. 30 and Rising features Agency Principals, and sisters Juli Barcelona and Cate Horvatic. Juggling leadership roles, family and life in general, while growing this 2nd generation, family-owned agency, why not also co-host a Marketing Podcast together!