The Embody Your Brand Podcast

30: Building a Cult-like Following of Brand-obsessed Fans Who Can't Wait to Hear From You (& Buy Your Stuff!) with Jenn Jouhseik

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Unlock the secret to captivating your audience through storytelling! Dive in with me and special guest, Jenn Jouhseik, as we chat through how to craft story-based emails that turn readers into raving, brand-loyal fans eager to connect with (and purchase from!) you.

Jenn Jouhseik is a personality-driven copywriter and brand storyteller with over 7 years experience in marketing. Working across a multitude of industries, she's emulated brand voice through ad campaigns for top brands like Uniqlo, Dunkin’, Burt’s Bees, and Oral B; developed brand stories for large organizations, personal brands, & small businesses; and crafted various types of copy across multiple channels. She specializes in working with 7-9 figure CEOs to position their brand irresistibly, turn their audience into brand-obsessed fans, and capture all the money leaking from their funnel.

In this episode, Jessie & Jenn discuss:

  • Jenn’s background & story — what led her to becoming a personality-driven copywriter and brand storyteller
  • The key to crafting a compelling brand story that resonates with your audience, turns them into brand-obsessed fans, and leads to sales
  • Why every coach, creator, and online biz owner should prioritize email marketing
  • How brands can effectively incorporate storytelling into their email marketing strategies
  • What to do if you feel like you have no interesting stories to share with your audience
  • What the top 2 common mistakes are that brands make when attempting to use storytelling in emails
  • And more!

    • People Mentioned:

    Daniel Throssel: https://persuasivepage.com/

    Books Mentioned:

    Storyworthy by Matthew Dicks

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    GET THE BRAND ATTRACTION BLUEPRINT: Discover the EXACT step-by-step blueprint my clients are using to create magnetic personal brands that attract more aligned leads, book out their services, and get on the path to consistent $10k months (and beyond!) — https://www.jessie-christensen.com/blueprint

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    WORK WITH JESSIE 1:1: ⁠⁠Click here to schedule a clarity call with me.⁠⁠

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    To connect with Jessie:

    • Instagram: ⁠⁠@jessie__christensen⁠⁠
    • Email: ⁠⁠[email protected]⁠⁠
    • Website:⁠⁠ jessie-christensen.com⁠⁠
    • LinkedIn: ⁠⁠linkedin.com/in/jessieachristensen⁠⁠
    • Pinterest: ⁠⁠pinterest.com/jessie_christensen/_saved⁠⁠

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      To connect with Jenn:

      • Instagram: https://www.instagram.com/jouhco_/
      • Website: https://jouhco.com/
      • Email list: https://jouhco.com/daily-storytelling/
      • Workshop (Use code “JESSIE” for a special discount!): https://jouhco.com/sp/story-selling-magic/
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        The Embody Your Brand PodcastBy Jessie Christensen