Do you know what is one of the biggest blocks for therapists who want to introduce coaching services to their business model? The belief that if they charge high ticket prices, their services will become inaccessible. As Latinas, we are taught that it's unethical to charge more than $75 per therapy session. You probably think that if you charge high ticket prices you won't be accessible to serve the community that you feel passionate about serving because they don't have the financial resources to afford your services.

All those thoughts are beliefs that you internalized, but they are not true. Tune in to today's podcast episode, where I tell you more about why you should stop making these assumptions, how they are getting in the way of you doubling your therapy income with coaching, what mindset shifts you can implement right away to start seeing a shift in your business model, and much more! Lista? Let's get into today's episode!

In this episode, I chat about:

• What we are taught at a very young age as Latinas
• Why does it feel uncomfortable for a therapist to charge high ticket prices
• What internal beliefs can come up for you when introducing coaching to your business model
• How to identify and shift your limiting beliefs around charging high ticket prices
• Why you should stop making assumptions about what they can afford to pay you
• How does charging high ticket prices make you accessible to people who need your services most

Connect with Liz:

• Come say hi on Instagram or TikTok @lifewithhliz
• Enrollment for Aligned Coaching is open until the 10th of February
• Apply for 1:1: private coaching