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If you've ever stared at your Instagram bio or website header wondering “Why doesn’t this feel right?” — you’re not alone. In this episode, I’m breaking down the one brand message that changes everything: your Unique Selling Point (USP). This is the magic that transforms browsers into followers, and followers into buyers — without needing to go viral or hustle harder.
I’m walking you through the 3 parts every magnetic brand message needs, plus sharing the real story of how one simple switch led to a doubling in followers (and exactly how you can do it too). If you’re ready to finally feel proud of how you show up online — hit play.
🛎️ FREEBIES & RESOURCES:
❤️ CONNECT WITH ME:
➡️ HEAD TO THE SHOW NOTES: https://seen-loved-selling-scale.captivate.fm/episode30
🌟 FOLLOW & REVIEW:
Are you loving the podcast? It would mean the world if you could take a few seconds to do these two things:
This helps me support more biz owners to build a business they love with more income, impact and freedom.
Thanks for tuning in to the Seen, Loved, Selling, Scale podcast! I'll catch you next week.
🎙️New episodes drop every Tuesday
 By Carinda Gosling | Tips on Online Marketing Strategies and Online Business Success
By Carinda Gosling | Tips on Online Marketing Strategies and Online Business Success5
55 ratings
If you've ever stared at your Instagram bio or website header wondering “Why doesn’t this feel right?” — you’re not alone. In this episode, I’m breaking down the one brand message that changes everything: your Unique Selling Point (USP). This is the magic that transforms browsers into followers, and followers into buyers — without needing to go viral or hustle harder.
I’m walking you through the 3 parts every magnetic brand message needs, plus sharing the real story of how one simple switch led to a doubling in followers (and exactly how you can do it too). If you’re ready to finally feel proud of how you show up online — hit play.
🛎️ FREEBIES & RESOURCES:
❤️ CONNECT WITH ME:
➡️ HEAD TO THE SHOW NOTES: https://seen-loved-selling-scale.captivate.fm/episode30
🌟 FOLLOW & REVIEW:
Are you loving the podcast? It would mean the world if you could take a few seconds to do these two things:
This helps me support more biz owners to build a business they love with more income, impact and freedom.
Thanks for tuning in to the Seen, Loved, Selling, Scale podcast! I'll catch you next week.
🎙️New episodes drop every Tuesday

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