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30 Day Click to Brick Digital Marketing Jumpstart for Small Business Owners
30 Day Click to Brick Digital Marketing Jumpstart for Small Business Owners episodes
- Day 15: How are Customers Converting Online?Learn more about Google Analytics and how to use it to measure the impact of your website and digital marketing on your small business.6 min
- Day 13-14: Google Analytics for Your WebsiteThis weekend we're going to start measuring your small business digital presence. Specifically, we're going to turn on Google Analytics.4 min
- Day 12: SEO or SEM, What Works Faster?Business owners ask us everyday: What’s the difference between search engine optimization (SEO) and search engine marketing (SEM)? Which should I be investing in, and how much?6 min
- Day 11: New Path to Purchase from Awareness to DecisionYour customers go through stages of awareness, consideration, and decision before they buy. Is your marketing plan aligned to this new path, which is increasingly dominated by the Internet? Learn why a multichannel Internet marketing campaign more effectively turns shoppers into buyers.12 min
- Day 10: Modern Marketing PlannerNow that you've set your goals, today you'll put pencil to paper to understand how much you'll need to spend on marketing to reach your goals. It takes a modern marketing plan!4 min
- Day 9: My Marketing Investment?Just like the roof over your location and the sign out front, marketing is an investment in attracting new customers. So how much should your small business spend on marketing?6 min
- Day 8: Let's Track Lead SourcesHow do you measure the true business impact of your marketing efforts? Internet marketing gives us lots of data to trace the path to purchase from online research to offline sales. But don’t forget traditional lead source tracking. It's critical to know how people discovered your business.4 min
- Day 7: Turn on Google My BusinessGoogle My Business is a free tool every small business should claim to be sure local customers can find you, see your hours of operation, view photos inside and outside your location, and, my our favorite part: put free marketing messages, special sale offers and more on the first page of the Google search results down the right-hand side.7 min
- Day 6: Put Your Business on GoogleLet’s spend 15 minutes putting a marketing message in front of local customers the instant they're looking for you on the world’s most popular search engine: Google. Step-by-step guide to creating your first search engine marketing campaign!11 min
- Day 5: A Website is Your New Front DoorYour small business has two front doors: your website and your physical front door.6 min
About 30 Day Click to Brick Digital Marketing Jumpstart for Small Business Owners
From the publisher's feed
If you own a small business, you need to know: Your customers are online. Is your marketing? Set aside 15 minutes a day to go hands-on with the digital advertising experts at Netsertive. We’ll guide…
you through a 30-day, step-by-step program to help you attract today's customers by balancing your marketing strategy between traditional and digital advertising. Get a copy of our Click to Brick workbook by visiting netsertive.com - click Resources - then Workbooks. Or send a text to 313131 and enter clickbrick to get a link to the book. Then sit back, relax, and work your way through our hands-on marketing course.