Equine Photographers Podcast

30: Field Notes – Can Social Media Managers Use Client Photos? Photo Rights Explained


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Can Social Media Managers Use Client Photos?
Episode Summary

Can social media managers use client photos?

This question is coming up more and more—and it’s where a lot of misunderstanding starts.

In this Field Notes episode, we walk through what’s actually happening when images are passed from a client to a third party, and where that use can cross the line.

This isn’t about bad intent. In most cases, it’s a lack of understanding around how photo rights and licensing actually work.

In This Episode

We cover:

  • why this issue is becoming more common in the industry
  • what happens when images are passed from client to social media manager
  • the difference between managing content and using content
  • who actually owns the rights to a photo
  • how licensing works in real-world scenarios
  • where social media managers can unintentionally cross the line
  • the difference between access and ownership
  • how to approach image use correctly in a business setting
  • Key Takeaway

    If you’re using an image for your client, you are likely within scope.

    If you’re using that same image for your business, you need permission.

    Access does not equal ownership.

    Related Reading

    If you want the full breakdown of how photo rights actually work, these articles on The Horse In Focus walk through it in detail:

    Stop Using Your Client’s Photos to Promote Your Social Media Business


    Who Owns Photo Rights? Photographer vs Client vs Social Media Manager

    Listener Prompt

    If you work with images in any capacity:

    Take a minute and ask yourself—

    Do I actually have the rights to use the images I’m working with?

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    The post 30: Field Notes – Can Social Media Managers Use Client Photos? Photo Rights Explained appeared first on Equine Photographers Podcast.

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    Equine Photographers PodcastBy Suzanne Sylvester - Interviews with equine photographers and other industry professionals to discover their love for horses and how they use their cameras to show the beauty of the horse and to make a living in the niche' of equine photography.

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