In this episode, Cody and Joel explore the evolution of success and the desire to simplify and give back after achieving financial freedom. Joel's emphasis on mentors and their transformative impact on the mindset and the future is evident in his own journey. Through sharing resources and experiences, Joel's generosity extends beyond his financial accomplishments. Setting goals beyond material wealth and finding true fulfillment becomes a focal point, as Joel encourages breaking free from limitations and reaching their full potential.

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About Joel: Joel Marion, CISSN, NSCA-CPT is a 5-time bestselling eBook author who has been featured all over the media throughout his 18-year career, including on the pages of more than 20 popular national newsstand magazines such as Men's Fitness, Woman's Day, Oxygen, Clean Eating, MuscleMag International, and Muscle & Fitness Hers. Joel is also the Co-Founder of BioTrust Nutrition, one of the fastest-growing and largest eCommerce supplement companies in the United States, and the host of the top-ranked podcast, Born to Impact.

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HIGHLIGHTS:

• Cody and Joel discuss success, evolution, and giving back after achieving financial freedom.

• Joel highlights the significance of mentors in reshaping mindset and future success.

• Joel's journey inspires wealth creation and a positive impact beyond material wealth.

• Building relationships and surrounding oneself with the right people accelerates financial milestones.

• Strategic connections, self-belief, and continuous learning led to the publishing industry's success.

• Email marketing's power lies in quality over quantity.

• Understanding email metrics, segmentation, and clean lists ensures effective delivery.

• Tips for improving email marketing include creative sender names and subject lines.

• Reflection on financial success, tax planning, and owning a private jet.

• Joel advises taking things slow, prioritizing relationships, and learning from mistakes for a purposeful life.

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SOCIAL MEDIA:

Website URL: https://www.joelmarion.com/

Joel Marion IG 👉 https://instagram.com/joelmarion?igshid=MzRlODBiNWFlZA== 

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TIME STAMPS:

• 00:00 - Prelude

• 00:11 - Introduction to Joel Marion

• 01:24 - Joel talks about his podcast Born to Impact

• 02:57 - How did Joel get into health and fitness?

• 04:50 - The full circle from teaching high school to coaching

• 05:54 - Why he decided to coach basketball

• 06:26 - Joel’s humble beginnings to becoming a successful individual

• 09:22 - How Joel got his first million?

• 09:47 - His first full year in business

• 11:27 - How to make the 700k

• 12:52 - The biggest lesson learned from the failed book project

• 14:04 - Hiring the first coach

• 14:56 - One of the smartest checks ever written

• 16:16 - Connecting with Craig on ClickBank

• 16:55 - Always serve first

• 19:11 - Huge breakthroughs, starting a mastermind with Mike Geary

• 19:56 - Creating relationships and credibility in the industry.

• 20:49 - The gap between number one and number two

• 22:48 - Launching an ebook eight months later

• 23:33 - Becoming one of the top copywriters in the fitness industry

• 24:00 - The power of an email list

• 25:45 - Jeff Walker's formula, pre-launch list

• 26:38 - The size of a 20 million-person email list

• 28:30 - Targeting customer lists and leads per month

• 29:52 - The steps to email marketing

• 30:21 - Get involved with clever capital fund

• 31:47 - Email tips and tricks to give away to followers

• 33:25 - Building a list of paid channels

• 36:45 - Email tips to dramatically increase responsiveness

• 38:05 - Double the open rate and double the click rate

• 40:04 - Be mindful of who you are sending to

• 41:15 - Narrow down the 30-day open rate

• 41:44 - 30-day openers and 180-day clickers

• 43:01 - The importance of having an effective email list

• 46:42 - How did Joel get rid of taxable income?

• 49:26 - The reality of chartering a private plane

• 51:26 - The tax savings from buying a private jet

• 53:32 - The cost of maintenance on an older plane

• 54:40 - How to make money on a plane

• 59:42 - The value of mentorship

• 01:48:01 - How good does it feel to just simplify sometimes?

• 01:03:23 - Taking care of kids 24/7 is a big source of stress

• 01:04:11 - Building a compound

• 01:06:04 - Cody’s one of the biggest mistakes

• 01:06:39 - Success looks like having a lot of stuff

• 01:09:37 - Keep it simple and focus on assets

• 01:10:15 - What Joel would tell his 13-year-old self

• 01:13:33 - The importance of having a strong foundation

• 01:14:05 - One thing Joel would have done differently

• 01:15:57 - How to connect with Joel on social media

• 01:17:48 - Quality of life comes from being of service to others

• 01:18:38 - How to support Cody’s podcast?

• 01:19:10 - Free real estate success kit

• 01:19:50 - END

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