Get More Leads That Actually Buy

How to build a lead magnet that actually generates leads in today's world. Not a random PDF you post once and pray over… but a true entry point into your customer journey.

Jessica breaks down the biggest reasons lead magnets fail, what makes one convert, and how to make sure your freebie leads naturally into your core offer.

In this episode, we cover:

• The "fire" segment: why consistency is creating confidence right now

• Why business is like the gym… if you stop, things atrophy

• Why lead magnets are not a one-time tactic

• The mindset shift: your lead magnet is the front door to your world

• Why giving your email is a major hand-raise (and what it really signals)

• The 4 biggest lead magnet mistakes:

• Going too broad

• Solving the wrong problem (too advanced, too soon)

• Not giving a micro win or relief

• Creating something disconnected from your next step or core offer

• How to build a lead magnet that converts:

• Solve one problem for one person

• Use the exact "3am panic" problem your audience is trying to solve

• Deliver a quick win within minutes (clarity, not overwhelm)

• Make the result clearly connected to your offer

• Why list-building still matters in 2026

• The truth: social platforms are rented… email is owned

• Proof point: email marketing ROI averages $36 to $42 per $1 spent (Litmus report referenced)

• How email creates deeper nurturing and faster action than social alone

Action steps / homework:

• Post a poll on your social channels: "What's one question you have about [the problem I solve]?"

• Use the answers to create your next lead magnet concept

• Want feedback? DM Jessica the phrase: "Lead Magnet Audit" for a free audit

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If this episode helped you, take a screenshot and share it to your social channels… and tag Jessica so she can share the love back.

CONNECT WITH JESSICA

• Follow me on IG: @designkrew

• Website: designkrew.com

• Facebook: designKREW

• YouTube: Jessica Krewson - designKREW