This week on The Retail Perch, Gary and Shekar interview Diana Fryc, partner, and chief sales and marketing officer of Retail Voodoo. Diana and her team are dedicated to building, growing and developing wellness brands and naturals. She shares her passion for naturals as well as her insights into how this category has developed and changed over the years. Diana is also a champion of the women and minorities who were responsible for nurturing natural products in their infancy, but who are now being displaced in some cases.