Mint Measure

30. [LIVE] Attribution Methodologies 101

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Scott gives an overview of the attribution landscape covering what are the different types of advanced attribution, when they should be used, and questions marketers should ask when picking a tool.


In our Q&A we discuss:

  • a criticism of Multi-Touch Attribution
  • how to change team culture around campaign goals
  • optimization frequency
  • how skilled in analytics do digital marketers need to be?
  • the future of identity for advertising
  • adding value as an in-house 'agency manager'


    • Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution at ⁠MintMeasure.com

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