Is your business truly different—or are you really doing just “the same old thing” as everyone else? What do your customers really think about you? The truth may surprise you! These are questions that every entrepreneur has to face with honesty and reflection. My guest today is here to share his advice and expertise about these topics and much more!

Chris Brogan is an expert at branding and social media. I just LOVE having him on the show because of his knowledge and his wealth of experience. He is always on the leading edge and can help us grow our businesses. His blogs are thought provoking and he generates compelling emails and books. Chris is the CEO of Owner Media, providing the strategies and skills for modern businesses. In addition, he is a much sought-after public speaker and the NY Times bestselling author of nine books. He’s working on his 10th book and has just started a brand-new podcast. Let’s jump into the conversation  with Chris!

What you’ll hear in this episode:

• How we talk about our businesses: we are either “just like everybody else” or caught up in our own self-image problems
• Your brand happens either by design or by default
• How to “put a wrapper on YOUR candy bar”
• Don’t try to emulate someone else
• Business leaders need to know how to talk about their businesses
• Chris’ key piece of advice: Make your buyer the hero
• The next big thing? More personalized email
• Why practicing what you say is important
• The depressing truth about your website
• Platforms and tools---Should I automate?
• Chris’ new podcast: Making the Brand—Customer Experience with Chris Brogan
• • Ep. 1—Using video for communicating
  • Ep. 2—A wearable marketing platform
  • Ep. 3—Talking artificial intelligence with the chief scientist from Honeywell
• How artificial intelligence will impact even small businesses in the future

Resources:

www.chrisbrogan.com

Find Chris on all social media sites!