This Episode, #30, has been prompted by my own life recently! Another Pure Tactics episode, based on learning from my mistakes!

SHOW NOTES FOR EPISODE #30

Product A

Unclear Niche Market choice - trying to straddle two markets/two basic function areas

Because of this, overpricing relative to the competition only fulfilling one basic function 

Not clearly differentiating between the launch phase and the “profitability” phase ie seeing if organic plus PPC sales made sense without giveaways

restocking something that

was selling slowly

wasn’t selling profitably

not checking profitability thoroughly before restocking

Tying up capital in a slow moving product

Product B

letting a profitable, fast moving product get out of stock

not tracking everything including whether FBAI had sent my stock off to Amazon via UPS!

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