Gio Gardelli, Senior Director, Ads Targeting, Identity, & Trust at Yahoo, joins the Real Identity podcast to discuss the balance between the complexity of the advertising space and the current disruption happening in the identity and consent world. Identity is at the center to enable better advertising reach, but it also requires trust. Yahoo takes a consumer-first approach to identity that enables advertisers to reach their audience in a privacy-safe way, and utilizes Acxiom’s infrastructure to create a seamless customer experience. Acxiom’s partnership with Yahoo helps advertisers improve activation and measurement to create a unified view of campaigns and performance across all channels.

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