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July 13, 2022

#30: The 4 buyer types and what kind of content you need to make for each one of them

16 minutes

In marketing, we distinguish between 4 buyer types that all need to hear a different message to make a purchase decision. In this episode, I break them down & explain what content you need to make to speak to each one of them.

In this episode, you'll discover...

Why you should learn about the different buyer types

The 4 buyer types we distinguish in marketing

What kind of content works for each one of them

Content ideas for you depending on each type

How you can use the buyer types to your advantage

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