“I’m too old for TikTok!”, “Isn’t it just dance videos?”, “My kids use it!” – sound familiar?

In this episode, I am busting some myths. Breaking down whyTikTok isn’t just for Gen Z. And show you why I genuinely think it’s one of the most exciting platforms out there for growing your business - especially if you value reach, community, and not having to post perfectly curated, polished content every day.

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Links mentioned in the episode:

• Get my free social media newsletter ⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠
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• How I can support you with your social media marketing - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠my website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 
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Think PR is old-school and social media is the only way to grow your brand in 2025? Not quite.

In this episode, I’m joined by PR consultant Fiona Fraser to unpack how traditional media coverage and social content don’t compete - they complement each other. We dive into why getting featured in the press still matters, how to make those wins work harder on social, and why the best visibility strategies don’t choose sides.

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• Contentment PR website & Fiona's Instagram
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• How I can support you with your social media marketing - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠my website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 
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It's been all over the headlines: the proposed social media ban for NZers under 16. In this episode, I unpack what this proposed ban is all about, what the research really says, and why I think we might need a different approach.

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Links mentioned in the episode:

• Get my social media newsletter ⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠
• Book a ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠1:1 Power Hour⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with me 
• How I can support you with your social media marketing - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠my website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 
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Video content is a must on social media in 2025. In this episode, we unpack why video is so important, what to prioritise when you’re just starting out, and how to create scroll-stopping content (even if you're awkward on camera or filming with your phone). If you’ve been putting off video, this conversation with Chy might be the nudge you need.

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• Follow Chy on Instagram
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• How I can support you with your social media marketing - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠my website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 
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Wondering whether you should invest in influencer marketing or UGC for your next launch? In this episode, we’re going to break it down — what’s the difference, what’s the actual goal behind both approaches, and how to choose the best option for your next launch.

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• Watch my free launch masterclass ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠
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• How I can support you with your social media marketing - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠my website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 
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Meta ads can be very powerful when done right — and equally frustrating when they're not... Love ‘em or hate ‘em, they can seriously support your launch if you know how to use them. In this episode, I’m gonna walk you through how ads can actually work with your launch, instead of feeling like a confusing, expensive experiment.

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• Sign up to the free ads masterclass here - May 1 @10.30am NZT
• ⁠⁠⁠⁠⁠⁠My launch services⁠⁠⁠⁠⁠⁠: set-to-launch audit, launch post-mortem & more.
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• How I can support you with your social media marketing - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠my website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 
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Planning your next launch and have no idea where to start with the social media side of things? This episode breaks it all down step-by-step — from mapping out your overall launch timeline to planning content that actually supports your goals (instead of just filling the grid).

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please leave a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉

• Get my Notion business foundations dashboard
• Watch my free launch masterclass ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠My launch services⁠⁠⁠⁠⁠: set-to-launch audit, launch post-mortem & more.
• Get my social media newsletter ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠
• Book a ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠1:1 Power Hour⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with me 
• How I can support you with your social media marketing - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠my website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 
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We made it to 100 episodes of Let's Talk Socials! To celebrate this milestone, I'm sharing 10 lessons with you because - believe me - podcasting isn't always smooth sailing 😅

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please leave a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉

• Get my Notion podcast dashboard
• Watch my free launch masterclass ⁠⁠⁠⁠here⁠⁠⁠⁠
• ⁠⁠⁠⁠My launch services⁠⁠⁠⁠: set-to-launch audit, launch post-mortem & more.
• Get my social media newsletter ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠
• Book a ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠1:1 Power Hour⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with me 
• How I can support you with your social media marketing - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠my website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 
• Connect with me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook⁠⁠⁠⁠⁠

Launching something brand new is exciting. But it can also be terrifying, especially if you don't have any testimonials! In this episode, I’m breaking down exactly how to market an offer when

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Failed launches are painful but the good news is: they are fixable. In this episode, I’m breaking down the biggest mistakes I see people make in their launches, so you can avoid them next time. And of course, I’ll share how to actually set your launch up for success.

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please leave a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉