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Let's Talk Socials! episodes
- #81: Crafting a seamless omnichannel experience with Jen Kirchhofer
No, omnichannel marketing doesn't mean having a profile on every single social media platform but it DOES mean considering different touchpoints your customer has with your brand. In this episode, I talk to Jen Kirchhofer about all things omnichannel marketing: what it is, why it's important and how to do it well.
You'll discover...- What omnichannel marketing is and ISN'T
- How to choose the right touchpoints for your brand
- How to avoid getting overwhelmed, especially when you don't have a huge team
- Which channels to focus on when you don't have a huge budget
- And how to do omnichannel marketing well
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉
- Connect with Jen on Instagram or Linkedin
- How I can support you with social media marketing - my website
- Connect with me on Instagram or Facebook
- Recorded with Riverside - try it yourself!*
*Affiliate link ❤️1 hr 1 min - #80: Influencer marketing 101 with Brittany Luhrs
Influencer marketing has become one of the most popular and effective forms of digital marketing, worth $21.1 billion USD in 2023. In this episode, I interview Brittany Luhrs, Marketing Lead at one of NZ's leading talent management agencies We Are Tenzing.
You'll discover...- What we wording we should use: influencers or content creators?
- Common misconceptions brands have about influencers
- How to find the right creators to collaborate with
- Red flags you should watch out for
- What to do when you only have a small budget
- What makes a successful influencer campaign
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉
- Connect with Brittany on Instagram
- We Are Tenzing on Instagram & NZ Creator Con on Instagram
- How I can support you with social media marketing - my website
- Connect with me on Instagram or Facebook
- Recorded with Riverside - try it yourself!*
*Affiliate link ❤️41 min - #79: How to fix your Instagram reach and other questions from my community
You ask, I answer! In this special episode, I answer the burning social media questions my Instagram community has sent me. Want to ask one next time? Make sure to follow me on the gram!
You'll discover:- Industry benchmarks for reach on Instagram & Facebook - what do we consider "good" and "bad" reach?
- 2 things to check before making changes to your content
- Tips on how to fix your organic reach
- My opinion on DM outreach strategies
- What really matters when it comes to SM marketing - no matter what you sell
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉
Links:
- Book a 1:1 Power Hour with me
- How I can support you with social media marketing - my website
- Connect with me on Instagram or Facebook
29 min - #78: Using social media to grow an online membership with Lisa Macale
Meet Lisa Macale, founder of the successful online membership & community Golden Brands. I have admired Lisa's marketing for a while now and finally got the chance to ask her how she built her membership with the help of social media.
You'll discover...- Why our generation craves a different type of community
- The successful strategies Lisa has used to build her brand
- ...and the ones that haven't worked out so well
- What really matters when building an audience online
- Lisa's tips to grow your own brand & business on social media
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉
Links:- Connect with Lisa on Instagram
- Join the Golden Brands membership*
- How I can support you with social media marketing - my website
- Connect with me on Instagram or Facebook
- Recorded with Riverside - try it yourself!*
*Affiliate link ❤️45 min - #77: I tested Meta Verified for over a year. Here's my verdict.
Last year, Meta launched Meta Verified - its paid subscription that gets you the blue verification badge ("blue tick"), among other perks. I have now tested it for over a year and want to give you my honest opinion: is it worth the money?
You'll discover:- What Meta Verified is
- The 2 types of Meta Verified
- How to get verified
- Who's eligible
- What considerations you should make before signing up
- My unfiltered opinion: would I recommend it?
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉
Links:
- Meta Verified for Creators and for Businesses
- Written version of this episode here
- Book a 1:1 Power Hour with me
- How I can support you with social media marketing - my website
- Connect with me on Instagram or Facebook
29 min - BONUS: Why marketing a service is harder than products & how to do it well (Social Media Pro interview)
This bonus episode is a recording of my interview inside the Social Media Pro community (the biggest & oldest FB group for SMMs!!) in which I talked to Kate Buck Jr. about service marketing and how SMMs (and service providers in general) can leverage social media for themselves.
You'll discover:- Why it's easy to market our clients but not ourselves
- The 6 characteristics of service marketing
- How service marketing is different to product marketing
- The mistakes SMMs often make in their own social media marketing
- How service providers can market themselves on social media more effectively
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉
Links:
- Check out Social Media Pro & the SMM FB group
- Book a 1:1 Power Hour with me
- How I can support you with social media marketing - my website
- Connect with me on Instagram or Facebook
44 min - #76: LinkedIn 101 with Jodine McIntyre
LinkedIn is no longer just a platform for recruiters & job seekers - it's a powerful marketing tool for all types of businesses that you shouldn't sleep on! In this episode, I am interviewing Jodine who tells us how to make the most of LinkedIn as a small business.
You'll discover...- The 4 LinkedIn myths we need to get rid of once and for all
- Underrated features you should know about
- What content does well on LinkedIn
- Which current trends we enjoy and which ones we hate
- If it's worth advertising on Linkedin
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉
Links:- Connect with Jodine on Instagram (or LinkedIn) or her website
- Download Jodine' s free Linkedin Guide
- How I can support you with social media marketing - my website
- Connect with me on Instagram or Facebook
- Recorded with Riverside - try it yourself!*
*Affiliate link ❤️51 min - #75: Is now the right time to hire a marketing agency? with Elise Dalrymple-Keast
Most small businesses start out DIYing their social media marketing but at some point in your business journey, there comes a time when that is no longer feasible. In this episode of Let's Talk Socials, I am talking to Elise from Brandsitters about everything you need to know about working with a marketing agency.
You'll discover...- Common signs it's time to consider hiring a marketing agency
- When you are actually better off managing your socials yourself
- What costs & requirements to expect
- What to prepare before you work with an agency
- Key factors in choosing the right agency
- Misconceptions about working with an agency
- The key to a successful business-agency relationship
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉
Links:- Connect with Elise on Instagram or her website
- How I can support you with social media marketing - my website
- Connect with me on Instagram or Facebook
- Recorded with Riverside - try it yourself!*
*Affiliate link ❤️45 min - #74: Can I use AI to write my social media captions? with Ami Williamson
Ami is not your average copywriter: she's a devoted user of AI. Yep, you read that correctly - a copywriter who LOVES AI. In this episode, we chat about how the two go together, what AI can and can't do and how you can make the most of it in your business.
You'll discover...- How being a copywriter & using AI goes together
- What common misconceptions we need to get rid of
- The potential challenges & downfalls of using AI
- Ami's favourite AI tools
- Practical tips on how to write better prompts
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉
Links:- Connect with Ami on Instagram or her website
- Tools mentioned in the episode:
- IG accounts mentioned in the episode:
- How I can support you with social media marketing - my website
- Connect with me on Instagram or Facebook
- Recorded with Riverside - try it yourself!*
*Affiliate link ❤️50 min - #73: Your ultimate guide to Instagram stories
Feeling intimidated by Instagram stories? You're not alone! But what if I told you they could be the key to unlocking deeper connections, boosting engagement, and even driving sales? In this episode of Let's Talk Socials, we dive deep into my favourite Instagram feature: stories!
You'll discover:- Why stories are so important to use
- What role stories should play in your marketing
- How to create a story
- The top 3 mistakes I see businesses make with Instagram stories (and how to avoid them)
- Actionable tips for creating stories that captivate your audience & turn them into clients
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉
Links:
- Written version of this episode here
- Book a 1:1 Power Hour with me
- How I can support you with social media marketing in 2024 - my website
- Connect with me on Instagram or Facebook
22 min
About Let's Talk Socials!
From the publisher's feed
Let's Talk Socials is the social media podcast that helps solopreneurs to spice up their socials! The latest social media trends as well as tips & tricks on how to use social media for your…
business presented to you by Hanna - your Social Media Strategist.