Meet Lisa Macale, founder of the successful online membership & community Golden Brands. I have admired Lisa's marketing for a while now and finally got the chance to ask her how she built her membership with the help of social media. 

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Last year, Meta launched Meta Verified - its paid subscription that gets you the blue verification badge ("blue tick"), among other perks. I have now tested it for over a year and want to give you my honest opinion: is it worth the money?

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This bonus episode is a recording of my interview inside the Social Media Pro community (the biggest & oldest FB group for SMMs!!) in which I talked to Kate Buck Jr. about service marketing and how SMMs (and service providers in general) can leverage social media for themselves. 

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LinkedIn is no longer just a platform for recruiters & job seekers - it's a powerful marketing tool for all types of businesses that you shouldn't sleep on! In this episode, I am interviewing Jodine who tells us how to make the most of LinkedIn as a small business.

You'll discover...

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉

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Most small businesses start out DIYing their social media marketing but at some point in your business journey, there comes a time when that is no longer feasible. In this episode of Let's Talk Socials, I am talking to Elise from Brandsitters about everything you need to know about working with a marketing agency. 

You'll discover...

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉

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Ami is not your average copywriter: she's a devoted user of AI. Yep, you read that correctly - a copywriter who LOVES AI. In this episode, we chat about how the two go together, what AI can and can't do and how you can make the most of it in your business. 

You'll discover...

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉

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Feeling intimidated by Instagram stories? You're not alone! But what if I told you they could be the key to unlocking deeper connections, boosting engagement, and even driving sales? In this episode of Let's Talk Socials, we dive deep into my favourite Instagram feature: stories!

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Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉

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Let's face it: growing a Facebook page in 2024 is hard. So, should you even bother setting one up in the first place? In this episode, I will present arguments both FOR and AGAINST managing a Facebook page in the current social media landscape and help you make the decision for your business. 

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Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉

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Ever wondered how you can get your customers to create content about your products? And, if they do, how do you leverage it on your own social media pages? That's exactly what you'll learn in this episode about UGC ("user-generated content"). This episode is essential for anyone seeking to build trust, enhance engagement, and ultimately drive sales through the power of authentic customer voices.

You'll discover: 

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉

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In this episode, we dive deep into a real-life Facebook ad campaign case study to show you what makes a successful campaign. Learn how a fun competition helped Zeden Cider achieve impressive reach, engagement, and brand awareness while staying within Meta's strict advertising guidelines.

You'll discover: 

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉

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