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Let's Talk Socials! episodes
- #62: Why your website & social media pages need to sing the same song with Adria Green (Grahn Creative)
Adria Green from Grahn Creative has a superpower: she looks at her clients' digital marketing in a holistic way and connects all the pieces to form one well-working puzzle. In this episode, I talk to her about why a holistic digital marketing approach is crucial, how to align our messaging over multiple channels and how we can understand how our customers use the internet to drive more sales.
You'll discover...- What holistic marketing means & why it is important
- What makes a great website and/or social media presence
- How to make sure your messaging is aligned on every channel
- How social media impacts your website SEO
- How to understand your customers & get inside their heads
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉
Links:- Connect with Adria on Instagram or on her website
- How I can support you with social media - my website
- Connect with me on Instagram or Facebook
- Recorded with Riverside - try it yourself!*
*Affiliate link ❤️38 min - #61: What makes a great FMCG brand and how do we market it on social media? with Laura Feavearyear
Laura is the founder & Creative Director of Creative Jam and has more than 12 years of experience in designing packaging and content for FMCG (= fast-moving consumer goods) brands. In this episode, I talk to her about what makes a great FMCG brand and what goes into marketing one effectively online.
You'll discover...- How Laura got into this field of marketing
- What makes a great FMCG brand
- How Laura comes up with the concept & packaging for her clients
- What current trend she absolutely hates
- What content works well on social media to market your FMCG brand
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉
Links:- Connect with Laura on Instagram or her website
- How I can support you with social media - my website
- Connect with me on Instagram or Facebook
- Recorded with Riverside - try it yourself!*
*Affiliate link ❤️53 min - #60: How working at an apple factory turned me into a Social Media Strategist
This episode is a more personal one. I take you on a trip down memory lane and tell you the story of how I became a Social Media Strategist.
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉
Links:- How I can support you with social media - my website
- Connect with me on Instagram or Facebook
34 min - #59: "7-figure business" and other SMM red flags with Hannah Horner 🚩
This episode is a more personal one. I take you on a trip down memory lane and tell you the story of how I became a Social Media Strategist.
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉
Links:- How I can support you with social media - my website
- Connect with me on Instagram or Facebook
35 min - #58: How to use PR effectively on social media so you don't waste profitable opportunities
PR (=public relations) is a powerful marketing branch that is often overlooked by businesses. And even if they do get some PR, they rarely use it effectively on social media. In this episode, I explain why PR & social media are a match made in heaven and how you can leverage them to stop wasting great opportunities for your business.
In this episode, you'll discover...- What PR is & how it works
- How to get PR for your business
- A common mistake businesses make with PR
- How you can use PR & social media together
- 3 tips on how to get more PR without having to hire a PR specialist
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉
Links:- Check out MATER Beauty on Instagram
- How I can support you with social media - my website
- Connect with me on Instagram or Facebook
19 min - #57: How to grow & monetise a Facebook group with Sarah Chant
Think Facebook is dead? Think again! Sarah Chant has grown her group "New Zealand Travel Tips" to an impressive 60k+ members and turned it into a profitable full-time business. In this episode, she shares her tips & tricks on how to grow a group and the learnings she has made along the way.
You'll discover...- How Sarah has grown & monetised multiple Facebook groups
- How she manages the groups on a daily basis
- What's important to keep people engaged
- What makes her groups different to others in the industry
- Sarah's top strategies to increase members
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉
Links:- Connect with Sarah on LinkedIn and on her blog
- Join New Zealand Travel Tips or Global Travel Tips
- How I can support you with social media - my website
- Connect with me on Instagram or Facebook
- Recorded with Riverside - try it yourself!*
*Affiliate link ❤️45 min - #56: Should I use AI to market my business?
AI is the HOTTEST topic on social media right now and many preach that you can make your marketing much easier if you use ChatGPT and the likes. But is AI really as good as it sounds? And how do you best use it in your business?
In this episode, you'll discover...- What AI actually is
- How you can use it in your business to save time
- The potential downfalls you need to consider
- Tangible examples of how it should & shouldn't be used
✨ If you enjoy “Let’s Talk Socials!”, please leave a review! Your support means the world to me & allows me to continue to give you valuable social media tips and invite interesting guests. You’ll get an extra karma boost if you share this episode on your Insta stories & tag me! I love to see where & when you listen to this podcast.Links:
- Connect with me on Instagram or on Facebook
- How I can support you with social media - my website
27 min - #55: How to be more confident when showing up online with Trang Nguyen
Showing up online & marketing yourself can be scary and comes with many challenges: "Am I good enough? Why should people listen to me? Am I worthy enough of taking up that space?" In this episode, I talk to Trang Nguyen, a high-performance coach & mentor about these challenges and how to overcome them.
You'll discover...- Why we are afraid of what others will say about us (especially those close to us)
- How we can start being ourselves online
- How to shift your focus to the things that really matter
- How to find the balance between being confident and being arrogant when showing up online
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉
Links:- Connect with Trang on Instagram and on her website
- Listen to Trang's podcast The Aligned Performance
- Connect with me on Instagram or on Facebook
- How I can support you with social media - my website
- Recorded with Riverside - try it yourself!*
*Affiliate link ❤️44 min - #54: Why you shouldn't rely on social media alone with Jen Kolbuc
As a business owner, you shouldn't put all of your marketing eggs in one basket. That's why, in this episode, I am talking to Jen Kolbuc (@socialwithjen) about a great addition to your marketing mix: emails.
You'll discover...- Why you shouldn't rely on social media alone
- Why email marketing & social media work so well together
- Why Jen (almost) loves email marketing more than the socials
- How to avoid being perceived as pushy or annoying in your emails
- How to get started with an email list
- What your lead magnet should include
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉
Links:- Connect with Jen on Instagram and on her website
- Jen's FREE content calendar
- Connect with me on Instagram or on Facebook
- How I can support you with social media - my website
- Recorded with Riverside - try it yourself!*
*Affiliate link ❤️31 min - #53: Pinterest: a seriously underrated platform with Sarah Burk
Pinterest is one of THE most underused platforms for social media & business growth but I am here to change that. In this episode, I chat with Sarah Burk (@thesarahburk), a Pinterest Strategist & Manager, about how you can use it to its full potential.
You'll discover...- What types of businesses can benefit from using Pinterest
- Why Pinterest is not your classic social media network
- How it can help you stretch your content for longer
- What common mistakes you should avoid
- How Pinterest is different from Instagram
- Why you shouldn't sleep on using it
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉
Links:- Read the written version on the blog here
- Connect with Sarah on Instagram and on her website
- Download Sarah's free checklist
- Connect with me on Instagram or on Facebook
- How I can support you with social media - my website
- Recorded with Riverside - try it yourself!*
*Affiliate link ❤️
37 min
About Let's Talk Socials!
From the publisher's feed
Let's Talk Socials is the social media podcast that helps solopreneurs to spice up their socials! The latest social media trends as well as tips & tricks on how to use social media for your…
business presented to you by Hanna - your Social Media Strategist.