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June 26, 2024

#81: Crafting a seamless omnichannel experience with Jen Kirchhofer

1 hour

No, omnichannel marketing doesn't mean having a profile on every single social media platform but it DOES mean considering different touchpoints your customer has with your brand. In this episode, I talk to Jen Kirchhofer about all things omnichannel marketing: what it is, why it's important and how to do it well.

You'll discover...

What omnichannel marketing is and ISN'T

How to choose the right touchpoints for your brand

How to avoid getting overwhelmed, especially when you don't have a huge team

Which channels to focus on when you don't have a huge budget

And how to do omnichannel marketing well

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How I can support you with social media marketing - my website

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Recorded with Riverside - try it yourself!*

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...more