I'm excited (and also a little bit scared) to write these show notes because... I am starting a new business and need to build a new social media audience from scratch 😱

In this episode, you'll discover:

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My business just turned 3 (yay!) which means it's time to reflect on what I've learned in the last 12 months!

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Next to my own social media pages, there is ONE other account I run full-time, 12 months a year: my partner's physiotherapy account. In this episode, I talk you through the social media strategies we used in the last 1.5 years to fill his calendar from scratch, in a country where physiotherapy isn't super popular.

You'll discover: 

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉

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A third of all food produced globally goes to waste. This puts a strain on our resources and contributes to food insecurity. In this episode, I interview my former client Anneliese Hough who is tackling this issue head-on with her startup, Magic Beans. Magic Beans uses social media marketing to connect home growers, fostering a community that swaps surplus produce and promotes sustainable food practices.

You'll discover...

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉

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Social media is full of wild income claims ("I'm a 7-figure entrepreneur" 🥴),  people calling themselves "coaches" even though they have no experience whatsoever and hard-working business owners being scammed. In this episode, I talk to Maggie Patterson,  a vocal advocate for humane business practices rooted in respect, empathy and trust.

You'll discover...

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉

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Evergreen content can help us save time & convey our message more consistently over a longer period - without having to come up with new content all the time. In this episode, I interview evergreen content expert Anita Dykstra about how we can use it on social media, what benefits this type of content offers and what we need to consider before getting started.

You'll discover...

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉

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No, omnichannel marketing doesn't mean having a profile on every single social media platform but it DOES mean considering different touchpoints your customer has with your brand. In this episode, I talk to Jen Kirchhofer about all things omnichannel marketing: what it is, why it's important and how to do it well.

You'll discover...

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉

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Influencer marketing has become one of the most popular and effective forms of digital marketing, worth $21.1 billion USD in 2023. In this episode, I interview Brittany Luhrs, Marketing Lead at one of NZ's leading talent management agencies We Are Tenzing.

You'll discover...

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉

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You ask, I answer! In this special episode, I answer the burning social media questions my Instagram community has sent me. Want to ask one next time? Make sure to follow me on the gram! 

You'll discover: 

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉

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Meet Lisa Macale, founder of the successful online membership & community Golden Brands. I have admired Lisa's marketing for a while now and finally got the chance to ask her how she built her membership with the help of social media. 

You'll discover...

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉

Links:

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