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June 12, 2024

#80: Influencer marketing 101 with Brittany Luhrs

40 minutes

Influencer marketing has become one of the most popular and effective forms of digital marketing, worth $21.1 billion USD in 2023. In this episode, I interview Brittany Luhrs, Marketing Lead at one of NZ's leading talent management agencies We Are Tenzing.

You'll discover...

What we wording we should use: influencers or content creators?

Common misconceptions brands have about influencers

How to find the right creators to collaborate with

Red flags you should watch out for

What to do when you only have a small budget

What makes a successful influencer campaign

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Connect with Brittany on Instagram

We Are Tenzing on Instagram & NZ Creator Con on Instagram

How I can support you with social media marketing - my website

Connect with me on Instagram or Facebook

Recorded with Riverside - try it yourself!*

*Affiliate link ❤️

...more