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Today we are going to discuss several ways to market a residential construction company. Without a solid marketing strategy, you can’t expect your business to flourish. It is key to any business. So today we are going to explore 30 different ways you can market yourself. Some methods will be familiar to you, I’m sure, and some may jostle those little gray cells and help you be more innovative in your marketing.

 

Construction Business Links: 

• Scientific Remodeling System
• The Construction Professionals Forum

Show Notes:

00:01:43: Tech Tip of the Week: Apple Spotlight Search Engine

00:07:36: Topic: 30 Ways to Market your Residential Construction Business

00:08:03: 1. Yard signs

00:09:36: 2. Email and Newsletters

00:10:03: 3. Marketing to the neighborhood you are working in

00:11:03: 4. Truck signs

00:12:04: 5. Referrals

00:12:21: 6. Your website

00:14:43: 7. Facebook ads

00:15:55: 8. Instagram for business

00:16:26: 9. Digital display ads

00:16:49: 10. Social media

00:18:36: 11. Google ads

00:18:43: 12. Youtube videos

00:19:39: 13. Present at neighborhood associations

00:20:00: 14. Houzz, Porch, Angie’s List

00:21:02: 15. School newsletters

00:21:45: 16. Landing pages

00:23:54: 17. Billboards

00:24:46: 18. Networking

00:25:29: 19. and 20. Television and Radio

00:26:35: 21. Postcards

00:27:08: 22. Chamber of Commerce

00:27:46: 23. NAHB 

00:28:30: 24. NARI

00:28:59: 25. BBB

00:29:59: 26. Using reports and guides as lead magnets

00:30:49: 27. Videos

00:31:29: 28. Start a podcast

00:33:49: 29. Magazine ads

00:34:30: 30. Online chatbots

00:37:30: Summary of the episode

00:39:34: Quote of the week by Simon Sinek

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