By Randall Soules and David Hawke
The podcast currently has 194 episodes available.
If you’re really serious about contracting and want to build a top brand there’s a good chance we help you, go to ScientificRemodelingSystem.com/call to schedule a private one-on-one call with Randall. You should know, this is not a sales call. We are serious about helping you build your construction business and this call is simply to determine if we can actually help you.
Most businesses have a love/hate relationship with marketing and advertising.
On one hand, you need your name in front of prospects to get new customers. On the other hand, most businesses see marketing as an expense.
Which should never be the case.
Marketing should be an investment that generates a positive return.
Today we’ll share an example of bad marketing as well as a process that works to provide a positive return, give some good marketing examples and map out the typical buyers’ journey.
Construction Business Links:
Ultimate Construction Business Systems free download
00:01:00: Books of interest
00:05:01: Today’s topic: Everything you’ve learned about marketing is wrong!
00:05:24: An example of bad marketing
00:07:46: People research a long time before buying
00:10:05: Use lead magnets to stay top-of-mind with your leads
00:12:20: An example of one of David’s clients
00:16:28: Understand the buyer’s journey
00:19:50: How long should you contact a lead?
See acast.com/privacy for privacy and opt-out information.
If you’re really serious about contracting and want to build a top brand there’s a good chance we help you, go to ScientificRemodelingSystem.com/call to schedule a private one-on-one call with Randall. You should know, this is not a sales call. We are serious about helping you build your construction business and this call is simply to determine if we can actually help you.
Success becomes easier and more likely when you set goals to reach whatever definition you have for success. Today we’re sharing a 3-step process for setting goals, specific types of goals, and the importance of keeping your goals flexible.
Construction Business Links:
Ultimate Construction Business Systems free download
00:00:58: Topic of the Day: Setting Goals
00:01:31: 3-Step Process for setting goals
00:04:55: Chunking your time
00:07:15: Specific types of goals
00:09:48: The 90-day goal
00:11:19: Keep your goals flexible
00:12:53: Topic Summary
See acast.com/privacy for privacy and opt-out information.
If you’re really serious about contracting and want to build a top brand there’s a good chance we help you, go to ScientificRemodelingSystem.com/call to schedule a private one-on-one call with Randall. You should know, this is not a sales call. We are serious about helping you build your construction business and this call is simply to determine if we can actually help you.
Today we’re venturing into a touchy subject by asking you if your clients are always right?
I’m sure you’ve heard the phrase (and maybe even said it) “The Customer Is Always Right”.
Living by this rule can actually be very damaging to employee morale and your bottom line.
So today we’re diving deeper into the subject using the 80/20 rule as a guide.
Enjoy.
Construction Business Links:
Ultimate Construction Business Systems free download
00:01:00: Today’s Topic: Is the customer always right?
00:01:23: Applying the 80/20 rule to your leads
00:03:11: When should you get rid of a client?
00:05:22: How to grade your probable purchaser
00:06:12: Trust your gut and listen, listen, listen
00:09:16: Other red flags you should note
00:10:15: If they ask for special treatment…
00:11:50: Use pricing to eliminate the riff-raff
See acast.com/privacy for privacy and opt-out information.
If you’re really serious about contracting and want to build a top brand there’s a good chance we help you, go to ScientificRemodelingSystem.com/call to schedule a private one-on-one call with Randall. You should know, this is not a sales call. We are serious about helping you build your construction business and this call is simply to determine if we can actually help you.
Email marketing is not only an effective method of converting leads into clients but it is also very economical to use.
In this episode, we’ll share some do’s and don’ts as well as how to get prospects to want to hear from you, using special offers to convert them into leads and more…
Construction Business Links:
Ultimate Construction Business Systems free download
00:00:57: Today’s Topic: Marketing Using Email
00:02:13: How to get people to sign up for your list
00:04:27: The Do’s and Don’ts of email marketing
00:09:53: Why use an autoresponder
00:12:09: What to do with your list
00:15:08: Always include some form of a call to action
00:16:12: Send special offers and personalized greetings
00:17:39: Summary of the topic
See acast.com/privacy for privacy and opt-out information.
If you’re really serious about contracting and want to build a top brand there’s a good chance we help you, go to ScientificRemodelingSystem.com/call to schedule a private one-on-one call with Randall. You should know, this is not a sales call. We are serious about helping you build your construction business and this call is simply to determine if we can actually help you.
Everyone knows getting referrals from your clients is very powerful and even if you’re bidding against a competitor when you come in with a referral, you have a leg up on anyone else. Snd, typically there are no other bidders.
Why?
The prospective client has borrowed the trust of the client who referred you, making you the contractor they want.
So today we’re sharing the process of getting referrals more routinely, when to ask for referrals and setting up a referral process.
Construction Business Links:
Ultimate Construction Business Systems free download
00:01:00: Topic: Getting referrals
00:01:36: People trust 3rd party referrals
00:02:27: How to get referred
00:03:29: When to ask for referrals
00:04:40: Be bold to market well
00:05:20: Treat your referrals like gold
00:05:58: Survey your clients to learn more about your business
00:07:06: Set up a referral process
00:09:47: Summary of the topic
See acast.com/privacy for privacy and opt-out information.
If you’re really serious about contracting and want to build a top brand there’s a good chance we help you, go to ScientificRemodelingSystem.com/call to schedule a private one-on-one call with Randall. You should know, this is not a sales call. We are serious about helping you build your construction business and this call is simply to determine if we can actually help you.
In this episode, we’re talking specifics about getting leads using social media.
How to use it as an organic lead generation tool and also how to run ads that get attention and get customers.
Construction Business Links:
Ultimate Construction Business Systems free download
00:01:24: The wrong way to use social media
00:03:55: Paid ads can work for you
00:04:48: The Quirky Momma story
00:08:52: Should you use a scheduling app for your social media posts?
00:10:31: Social media is great but you don’t own it
See acast.com/privacy for privacy and opt-out information.
If you’re really serious about contracting and want to build a top brand there’s a good chance we help you, go to ScientificRemodelingSystem.com/call to schedule a private one-on-one call with Randall. You should know, this is not a sales call. We are serious about helping you build your construction business and this call is simply to determine if we can actually help you.
In this episode, we’re talking specifics about getting leads from your website.
How to get people to your website, what to say to get a prospect’s attention, what to offer them so they give you their information so that they become a visible lead.
And, an automated follow-up method that increases your ability to turn interested prospects into clients.
Construction Business Links:
Ultimate Construction Business Systems free download
00:02:16: How to hook visitors to your site
00:02:27: Use an email signup form
00:04:28: Use lead magnets
00:06:01: Use your business card to drive traffic to your website
00:06:35: Optimize your website
00:07:03: Retargeting your website visitors
See acast.com/privacy for privacy and opt-out information.
If you’re really serious about contracting and want to build a top brand there’s a good chance we help you, go to ScientificRemodelingSystem.com/call to schedule a private one-on-one call with Randall. You should know, this is not a sales call. We are serious about helping you build your construction business and this call is simply to determine if we can actually help you.
In this episode, we talk about how to differentiate your business from local competitors so that you can charge what you’re worth for a project WITHOUT having to worry about competing on price.
Construction Business Links:
Ultimate Construction Business Systems free download
00:01:00: Today’s Topic
00:02:59: Competing on price is a downward spiral
00:05:21: What is positioning?
00:06:15: How to set yourself apart from your competition
00:06:22: Create a niche business
00:07:32: Change your message for different audiences
00:09:57: Create a compelling sales pitch
00:11:35: Create a Unique Selling Proposition
00:12:21: Create perceived value
00:14:59: The power of Process Transparency
00:16:20: Stories Sell Products
See acast.com/privacy for privacy and opt-out information.
If you’re really serious about contracting and want to build a top brand there’s a good chance we help you, go to ScientificRemodelingSystem.com/call to schedule a private one-on-one call with Randall. You should know, this is not a sales call. We are serious about helping you build your construction business and this call is simply to determine if we can actually help you.
Sometimes you just need to make some fast cash so in this episode we’re going to discuss ways businesses may be able to raise some fast cash. The benefits of being able to raise that cash, offers to make, and more.
Construction Business Links:
Ultimate Construction Business Systems free download
00:01:35: Some of the benefits of raising fast cash
00:02:30: Some of the ways to raise fast cash
00:05:19: Making special offers to raise cash
00:05:34: Using testimonials to gain trust
00:08:53: True story about raising fast cash with a list
00:09:34: Lists work so start building yours now
See acast.com/privacy for privacy and opt-out information.
If you’re really serious about contracting and want to build a top brand there’s a good chance we help you, go to ScientificRemodelingSystem.com/call to schedule a private one-on-one call with Randall. You should know, this is not a sales call. We are serious about helping you build your construction business and this call is simply to determine if we can actually help you.
Building either a customer or a prospect list and utilizing it for sales can be extremely valuable to your business.
We’ve personally experienced a very high return with our lists.
Construction Business Links:
00:01:04: Today’s topic: The Value of List Building
00:01:57: Send targeted emails to your lists
00:05:07: Apps that will automate your email campaigns
00:07:19: How to build your lists
00:11:54: If you want to collect more lead information…
00:13:17: Sending newsletters works
00:19:01: Use autoresponders to pre-write your email messages
See acast.com/privacy for privacy and opt-out information.
The podcast currently has 194 episodes available.