This week Dan and Dara are joined by Liam Galliers to discuss why you'd have both Adobe Analytics and Google Analytics on your website. They chat about some of the differences and their strengths and weaknesses, and who they think the target audiences are for each.

The Measure Slack gets yet another honourable mention, this time for their #adobe-analtyics channel. Join your fellow analytics enthusiasts over at https://bit.ly/3CzzRji, whatever your flavour.

Liam also shouts out Adobe Experience League for AA support as a good resource - https://adobe.ly/3I2XuSL.

In other news, Dan falls for Ted, Dara gets his sssnake on and Liam gets Elden!

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Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email [email protected] or find them on LinkedIn and drop them a message.

Full show notes and transcript over at https://bit.ly/35LUGw8.

The post #30 Why use both GA and AA? (with Liam Galliers) appeared first on Measurelab.