You know what needs to happen next in your creative business. Launch the product. Update the website. Send the email. But instead, you reorganise your to-do list. Again. You tell yourself you need “just one more tutorial.” You tweak, plan, and prepare... but you don’t act.

If you’re constantly feeling stuck in cycles of busywork, perfectionism, or overwhelm, this episode of Flourish: The Creative Business Podcast is the one you’ve been needing. It’s a practical guide to finally start moving forward - even when it feels hard.

Whether you’re stalling on a product launch, holding off on starting an email list, or just feel creatively paralysed by the sheer volume of things you could do - you just need a system.

In this episode, I’ll walk you through the exact steps that helped me get unstuck in my own business.

Who This Episode is For:

• Creative business owners stuck in “learning mode” instead of action
• Artists, illustrators, and makers who feel overwhelmed by everything
• Anyone paralysed by perfectionism or waiting until they feel “ready”
• Product-based creatives who keep tweaking instead of launching
• Small business owners juggling too many priorities with no clear focus

What’s Actually Causing Your Procrastination?

Procrastination isn’t always scrolling Instagram or watching Netflix. Sometimes it’s disguised as research. Or planning. Or just being thorough. But if you’re honest with yourself - is it really preparation, or is it avoidance?

We cover:

• The Avoidance Loop: Why we research and prepare endlessly (but don’t act)
• How “learning more” can feel safer than risking failure
• My personal story of spending 6 months perfecting a £12 brush pack - and the painful missed opportunity that followed
• Why tweaking the same task endlessly is often just perfectionism in disguise
• The real fear behind not starting: "What if I do it… and it's not good enough?"

The Real Cost of Perfectionism and Overwhelm

You might think you’re being careful, or strategic, or waiting for the “right time.” But what you're really doing is delaying momentum. And momentum is everything in a creative business.

Inside this episode:

✅ How to spot when your perfectionism is really fear
✅ Why trying to “do it right” is keeping you from doing it at all
✅ The myth of having to feel “ready” before you start
✅ The overwhelm trap: Too many tabs open = no action at all

You’ll hear why procrastination often has nothing to do with motivation - and everything to do with clarity.

A Framework to Break Out of the Procrastination Cycle

Here’s the system I use to go from stuck to momentum in a matter of days - and how you can too:

Step 1: Create Clarity

• Brain dump everything in your head
• Prioritise based on what will actually move your business forward
• Ask: “What happens if I don’t do this for a month?”

Step 2: Structure the Chaos

• Break your goal into tiny, specific tasks
• Time-block those tasks into your calendar (not just a to-do list)
• Give your work a home - so you stop making decisions on the fly

Step 3: Build Accountability & Momentum

• Make public commitments
• Set real deadlines with consequences
• Use micro-actions to build momentum (e.g. write the subject line, not the whole email)

This system is exactly what I teach inside My Creative Hub, and it’s the same one that got me back on track after babies, burnout, and massive overwhelm.

📌 Links & Resources:

- My Creative Hub - The place to implement all these systems: https://toolkit.fizzandflourish.com/mycreativehub

- New YouTube Podcast: https://www.youtube.com/@thecreativebusinesspodcast

- Instagram: https://www.instagram.com/fizzandflourish/

- Website: https://www.fizzandflourish.com/
- 1:1 Coaching: https://www.fizzandflourish.com/coaching

- Ready to build your email list and funnels easily? I use Systeme*: https://systeme.io/?sa=sa022476611242a40105b87c392701f66eb80ba1b3