The Creative Juice Club

👉 TURN YOUR LEAD MAGNET INTO SALES: https://www.thecreativejuiceclub.com/emailbuilder - Already have a freebie but have no idea what to email people afterwards? My Lead Magnet-to-Sale Email Builder creates your personalised follow-up strategy + campaign for you.👉 EVERY POST HAS A JOB: Stop staring at a blank content calendar and wondering what to post next. Work out what your content actually needs to do - then get Reel and carousel ideas designed around that goal. https://www.thecreativejuiceclub.com/postpack

You can be showing up consistently, creating genuinely useful content and even getting plenty of views… but still not see that effort reflected in your sales.

So, what's missing?

In this episode of The Creative Juice Club, we're talking about why creating more content isn't necessarily the answer, and what actually needs to happen between somebody discovering your creative business and eventually becoming a paying customer.

We'll explore why useful content can still be forgettable, how to make your business more memorable, and why views and followers don't automatically translate into sales.

I'm also breaking down what a customer journey can look like for artists, makers and creative business owners, including how to use lead magnets and email marketing to build relationships with potential customers who might not be ready to buy straight away.

Because your content doesn't need to make a sale every single time you post. It needs to be part of something bigger.

In this episode, we'll cover:

• Why getting views doesn't always lead to sales

• How to create content that people actually remember

• Why your audience might not be ready to buy immediately

• How to build a customer journey for your creative business

• Why email marketing can help turn interest into sales

• What to send people after they've downloaded your freebie

• How to encourage repeat customers rather than constantly chasing new ones

• How to make your content, emails and offers work together

  
  

Whether you sell physical products, digital products or creative services, this episode will help you think differently about the role your content plays in growing your business.

🧃 RESOURCES MENTIONED:

Every Post Has a Job

Stop staring at a blank content calendar wondering what to post next. Work out what your content actually needs to do, then get Reel and carousel ideas built around that goal. https://www.thecreativejuiceclub.com/postpack

Lead Magnet-to-Sale Email Builder

Already have a freebie but no idea what to email people afterwards? Build a personalised follow-up strategy and complete 6-email campaign to help turn subscribers into customers. https://www.thecreativejuiceclub.com/emailbuilder

✨ FIND THE CREATIVE JUICE CLUB:

Website & resources: https://www.thecreativejuiceclub.com/

Instagram: https://www.instagram.com/thecreativejuiceclub

YouTube: The Creative Juice Club

Art channel: https://www.youtube.com/@fizzandflourish

JOIN THE WORK IN PROGRESS CLUB: https://www.thecreativejuiceclub.com/workinprogress → my monthly physical letter for creative business owners, filled with honest business chats, actionable prompts, a manageable challenge and little extras to help you keep moving forward.

Why is it so hard to stay consistent in your creative business - even when you genuinely want to?

A lot of the advice around consistency makes us believe we need more discipline, more motivation or a better ability to stick to the same routine every single week.

But real life doesn’t work like that.

In this episode, I’m talking about what consistency actually looks like when you’re running a creative business around limited time, changing priorities and all the normal interruptions of life.

We’ll explore why consistency isn’t about maintaining a perfect streak, how to make the important parts of your business easier to repeat, and why being able to return to something matters far more than never falling behind in the first place.

In this episode:

• Why consistency isn’t a personality trait
• How to make your processes easier to repeat
• The difference between being consistent and being constantly visible
• How to decide what actually deserves consistency in your business
• Why I separate my ideal rhythm from my minimum rhythm
• How to keep things moving during lower-capacity weeks
• Why planning the result isn’t enough - you need to plan the work that leads to it
• How to use feedback to keep improving instead of constantly starting again
• Why falling behind doesn’t mean you need to catch up
• How to build a business you can keep returning to

✨ JOIN THE WORK IN PROGRESS CLUB

Every month I send a physical letter built around a creative business theme, with honest business chats, actionable prompts, a manageable challenge and thoughtful little extras to help you step back and keep moving your business forward.

https://www.thecreativejuiceclub.com/workinprogress

✨ RESOURCES

🛠️ Browse tools and resources to help you plan, grow and simplify your creative business:
https://www.thecreativejuiceclub.com/shop

📚 Artova - the visual workspace built for creative business owners to organise ideas, plan content, manage launches and keep the moving parts of your business clear. Try it for free:
https://www.artova.io/

🎁 Free resources for your creative business:
https://www.thecreativejuiceclub.com/resources

✨ FIND ME

Website → https://www.thecreativejuiceclub.com/
Instagram → https://www.instagram.com/thecreativejuiceclub/
YouTube → https://www.youtube.com/@thecreativejuiceclub

TRY ARTOVA FREE FOR 7 DAYS: https://www.artova.io/ The hub I built for creative business owners to run ideas, product launches, content, and inspiration in one place. Designed for visual thinkers and creative brains - cancel anytime. 

ABOUT THIS EPISODE

Running a creative business can feel impossibly hard when twenty different jobs are competing for your attention - and being busy doesn’t always mean the business is moving forward.

So much of the advice around focus simply tells creative business owners to “pick one thing” without explaining what that actually means when you have several products, multiple platforms and lots of genuinely good ideas.

In this episode, I’m sharing the three areas I believe creative business owners need to focus on to create steady, sustainable growth.

I’m looking honestly at the way I built Fizz and Flourish, the mistakes I made by dividing my attention and what I’m now doing differently as I grow my software for creative business owners - Artova. I’m also sharing examples of creative businesses that have expanded successfully without making the main idea behind their business harder to understand.

This isn’t about deleting all your other ideas or choosing one product for the rest of your life. It’s about deciding what matters most for the next 90 days and making sure the work you do actually supports it.

WHAT YOU’LL LEARN

• Why running a creative business feels so hard when you’re doing twenty different jobs

• How to choose one clear focus for the next ninety days

• Why focusing your business doesn’t mean selling only one product forever

• The mistake I made by not doubling down on what was already working in Fizz and Flourish

• How I’m using both of my YouTube channels to support one united goal

• What successful creative businesses do to make their products, content and audience connect

MENTIONED IN THIS EPISODE

Artova is the workspace I've built for creative business owners. It's a platform to organise all your ideas, product launches, content and numbers, designed for visual thinkers and creative brains.

7-day free trial with full access: https://www.artova.io/

The Work in Progress Club - a monthly physical letter for creative business owners, with an honest business chat, actionable prompts, one manageable challenge and thoughtful little extras: https://www.thecreativejuiceclub.com/workinprogress

Creative businesses mentioned:

Roché Woodworth Illustration:

https://www.instagram.com/rochewoodworthillustration

Emily Harvey Art:

https://www.instagram.com/emilyharveyart

Royalty Soaps:

https://www.youtube.com/@RoyaltySoaps

RESOURCES YOU MIGHT FIND USEFUL

🎧 Listen to The Creative Juice Club Podcast on audio: https://www.thecreativejuiceclub.com/aboutpodcast

Get a load of free resources for your creative business from my website: https://www.thecreativejuiceclub.com/resources

✨ WHERE TO FIND ME

Website: https://www.thecreativejuiceclub.com

YouTube Channel:  https://www.youtube.com/@thecreativejuiceclub

Substack: https://substack.com/@thecreativejuiceclub?

Instagram:  https://www.instagram.com/thecreativejuiceclub/

✨ ABOUT THIS EPISODE

If your to-do list has everything on it and nothing crossed off... this is for you.

In this episode, I'm sharing the exact framework I use to decide what actually deserves my time when everything feels urgent. If you've ever sat down to work and spent twenty minutes just deciding where to start, ended up scrolling Instagram "for research," or felt more behind at the end of the day than when you sat down - this will completely change how you prioritise.

Whether you're running a product-based business, building a service, or juggling content alongside the actual making - growing your business isn't about doing more. It's about knowing which of the things on your list are actually moving you forward, and which are just keeping things ticking over.

This episode is perfect for:

- Creative business owners with a to-do list that never gets shorter

- Anyone who feels busy all day but isn't sure anything's actually growing

- Makers juggling production with the business side of things

- Creatives who keep picking the easiest task instead of the most important one

- Anyone who wants a clearer way to decide what to focus on

✨ WHAT YOU'LL LEARN

- Why urgent and important are almost never the same thing

- How to set a goal specific enough to actually filter your to-do list against

- The Focus Filter - the 3 questions I run every task through

- How to tell which tasks compound and which just maintain the status quo

- Why the "easiest" task isn't always the right one

- How to build a weekly reset that keeps you honest about where your time's going

If you've been searching for how to prioritise your to-do list as a creative business owner, how to know what to focus on when everything feels urgent, or how to stop confusing being busy with growing your business — this will give you clarity and direction.

✨ MENTIONED IN THIS EPISODE

*(Some links are affiliate links, but I only recommend tools I genuinely use and trust.)

🎧  WHAT TO LISTEN TO NEXT:

If you want to go deeper on building automated sales with lead magnets — specifically for product-based businesses, not service-based — go listen to episode 53: https://open.spotify.com/episode/3VIjqAY7WDaOm65Fhn6S2j?si=ba27b9aced1641a9

🎥 Watch The Creative Juice Club on YouTube:

https://www.youtube.com/@thecreativejuiceclub

✨ RESOURCES YOU MIGHT FIND USEFUL

Social 2 Sale - Follow the scroll-to-shop map that takes your followers from "nice post" to "I need to buy this."

https://www.thecreativejuiceclub.com/social-2-sale

✨ WHERE TO FIND ME

Instagram:  https://www.instagram.com/thecreativejuiceclub

Website: https://www.thecreativejuiceclub.com/

Artova – The workspace built for creative business owners to manage their goals, tasks, and launches — built for how creative brains actually work:

https://www.artova.io/

Art Channel:   https://www.youtube.com/@fizzandflourish

Audio Podcast: https://www.thecreativejuiceclub.com/aboutpodcast

THE WORK IN PROGRESS CLUB - my monthly letter subscription for creative business owners. Prompts, challenges, and illustrated collectibles delivered straight to your door! Join now (worldwide shipping included) → https://www.thecreativejuiceclub.com/workinprogress

✨ ABOUT THIS EPISODE

If you've been told you need to grow your email list but nobody has actually told you how to get people onto it - this episode is for you!

Most advice about lead magnets is aimed at service-based businesses. Coaches, consultants and people who teach. But what about you...the candle maker, illustrator, ceramicist and maker? What do you even give away for free when the thing you make is the product?

In this episode I'm sharing 6 lead magnet ideas that actually work for product-based creative businesses - with real examples for each one so you can see exactly how they might apply to what you do.

This episode is perfect for:

• Handmade sellers who want to grow their mailing list

• Artists and illustrators selling prints or original work

• Creative business owners who don't want to teach to grow their audience

• Makers who want more consistent sales without relying on social media

• Anyone who's been putting off building an email list because it felt too complicated

✨ WHAT YOU'LL LEARN

• Why most lead magnet advice doesn't work for product sellers - and what to do instead

• How to attract your ideal buyer onto your mailing list before they're ready to buy

• 6 specific lead magnet formats with real examples for creative product businesses

• Why a discount isn't always the best option (and what works better)

• How to think about your lead magnet as a filter, not just a freebie

If you've been searching for how to grow your email list as an artist, how to get more customers for your handmade business, or how to build a mailing list when you sell physical products - this will give you the ideas and confidence to get started.

✨ MENTIONED IN THIS EPISODE

(*Some links may be affiliate links, but I only recommend tools I genuinely use and trust.)

JOIN THE WORK IN PROGRESS CLUB:

A monthly physical letter delivered to your door, packed with ideas, challenges and action prompts to keep your creative business moving forward: https://www.thecreativejuiceclub.com/...

*Systeme Email Marketing Platform: https://systeme.io/?sa=sa022476611242...

Create a quiz lead magnet:

Typeform: https://www.typeform.com

Involve.me: https://www.involve.me

🎙️ WHAT TO LISTEN TO NEXT:

If you want to listen while you work, go watch the Creative Business Masterclass: How I Build Income that lasts - https://open.spotify.com/episode/5y30yjclGyw8LvV5369ipW?si=714b4b6e14d44ca7

📺  Or, watch The Creative Juice Club on YouTube

Deeper conversations about creative entrepreneurship, sustainable growth, pricing, passive income and systems for artists https://www.youtube.com/@thecreativejuiceclub

✨ WHERE TO FIND ME

ARTOVA - Creative Business management and planning built specifically for creative business owners: https://www.artova.io

Instagram: https://www.instagram.com/thecreativejuiceclub

Website: https://www.thecreativejuiceclub.com/

If you've been trying to build a creative business and it feels like it only works when you're having a good week - then this is the episode I wish someone had made for me when I was starting out!

I've pulled together the best conversations from this channel into one place. This is a masterclass in building a creative business that actually generates income that lasts - not just when you're posting every day, or when you’re full of energy…but properly and sustainably.

We cover income streams, building around a full life, which income streams I'm still earning from years later, and how to scale without burning out.

✨ WHAT'S COVERED

• The 5 income streams that changed my creative business (and what they actually pay)
• How to build when you don't have loads of time or energy
• My story - how I built from scratch through every messy season
• Why I stopped hustling and what I built instead
• Which income streams are still earning years later (and which died)
• How to scale without doing more

🔗 EVERYTHING MENTIONED IS LINKED BELOW

Some links may be affiliate links - I only ever recommend tools I actually use and trust.

All the freebies, tools, and resources mentioned across this video (including checklists, worksheets, and everything else) can be found at:

👉 https://www.thecreativejuiceclub.com/

Want to run your whole creative business in one place? Try Artova free:👉 https://www.artova.io/

Specifically mentioned in this episode:

Free Download - Pre-Launch Checklist: https://www.thecreativejuiceclub.com/productlaunch

Artova: https://www.artova.io/

Substack: https://substack.com/@thecreativejuiceclub?

Affiliate Program: https://www.artova.io/affiliate-program

Free Download - Plug and Play Post Pack: https://www.thecreativejuiceclub.com/plugandplay

Marketing (email platform)*:https://systeme.io/?sa=sa022476611242a40105b87c392701f66eb80ba1b3

Free Download - Creative Income Checkup: https://www.thecreativejuiceclub.com/incomecheckup

✨ WHERE TO FIND ME

Website → https://www.thecreativejuiceclub.com/

Instagram →   https://www.instagram.com/thecreativejuiceclub

Join the Work In Progress Club - the monthly letter for creative business owners that keeps your business moving forward → https://www.thecreativejuiceclub.com/workinprogress

ABOUT THIS EPISODE

This isn't a highlight reel…it’s the honest version of how I went from costume maker on one of the biggest live shows in the world, to building a full time creative business - through imposter syndrome, a global pandemic, new parenthood, and a £60 AdSense payment that changed everything.

If you've ever felt like you don't have the right background, the right timing, or the right conditions to build something real - this one's for you.

This episode is perfect for:

• Creatives who are building a business around a very full life
• Anyone who feels like an imposter in the space they're trying to enter
• Side hustlers wondering if and when they'll ever make the leap to full time
• Creative business owners who are tired of polished success stories
• Anyone who needs to hear that slow, consistent progress is still progress

WHAT YOU'LL LEARN

• Why the thing you're supposed to be doing doesn't always announce itself clearly
• Why you don't need a plan to start - you just need to start
• How imposter syndrome almost always comes from an unconventional path, not a lack of talent
• Why the businesses that last are built to survive the seasons where life takes over
• What proof actually looks like in the early stages of building something real
• Why slow, consistent effort compounds over time - even when it doesn't feel like it

If you've been searching for how to turn a side hustle into a full time income, how to build a creative business without the right qualifications, or how to keep going when life gets in the way - this video will give you an honest, realistic answer.

MENTIONED IN THIS EPISODE

(Some links are affiliate links, but I only recommend tools I genuinely use and trust.)

WORK IN PROGRESS CLUB - the monthly letter for creative business owners. Prompts, challenges, a monthly focus and little extras...delivered to your doorstep → https://www.thecreativejuiceclub.com/workinprogress

ARTOVA - the visual workspace I built for creative business owners. Plan content, organise ideas, prep launches and keep your business in one place. Full free access for 7 days → https://www.artova.io/

RESOURCES YOU MIGHT FIND USEFUL

Become an Artova affiliate - if you've tried Artova, loved it, and want to earn a generous commission sharing it with your audience → https://www.artova.io/affiliate-program

✨ WHERE TO FIND ME

Website → https://www.thecreativejuiceclub.com/

Instagram → https://www.instagram.com/thecreativejuiceclub

THE WORK IN PROGRESS CLUB - my monthly letter subscription for creative business owners. Prompts, challenges, and illustrated collectibles delivered straight to your door! Join now (worldwide shipping included) → https://www.thecreativejuiceclub.com/workinprogress

Try Artova free for 7 days - the workspace I built for creative business owners to plan content, organise ideas and actually follow through → https://www.artova.io/

ABOUT THIS EPISODE:

Which income streams actually last in a creative business? After years of building, testing (and making some expensive mistakes), I'm sharing the honest truth about what's still making me money years later, what declined when I stepped back, and the simple framework I now use to decide what's actually worth building.

If you've ever wondered whether passive income is actually real, or felt like your sales only happen when you're constantly online and posting - this one will completely reframe how you think about building income in your creative business.

This episode is perfect for:

• Creative business owners who want income that doesn't rely on them showing up every single day
• Artists and makers wondering which income streams are actually worth building
• Creatives juggling business with a very full life - family, jobs, or just real life
• Anyone who's tried passive income and wondered why it isn't working the way they hoped
• Small business owners ready to build something more sustainable

WHAT YOU'LL LEARN:

• Why passive income isn't as hands-off as people make it sound
• The income stream I built that declined when I stepped back - and what it taught me
• The email sequence, content strategy and digital products still working for me years later
• A simple effort vs return framework to help you decide what's worth building in your creative business
• How to actually start building compounding income from wherever you are right now

If you've been searching for how to build passive income as a creative, how to create consistent income in your art business, which income streams last long term, or how to build a sustainable creative business without burning out - this video will give you a practical, honest answer.

MENTIONED IN THIS EPISODE

(Some links are affiliate links, but I only recommend tools I genuinely use and trust.)

ARTOVA - the visual workspace I built for creative business owners. Plan content, organise ideas, prep launches and keep your business in one place. Full free access for 7 days → https://www.artova.io/

WORK IN PROGRESS CLUB - the monthly letter for creative business owners that keeps your business moving forward → https://www.thecreativejuiceclub.com/workinprogress

WHAT TO LISTEN TO NEXT:

If you want to go deeper on how connection has shaped the income in my creative business and the real lessons behind what's worked - go and listen to this episode next → https://open.spotify.com/episode/54sVghGM6vSawnX9yf9sJA?si=0c8a8cd7fe2a4891

Watch The Creative Juice Club Podcast on YouTube:

https://www.youtube.com/@thecreativejuiceclub

✨ RESOURCES YOU MIGHT FIND USEFUL

Become an Artova affiliate - if you've tried Artova, loved it, and want to earn a generous commission sharing it with your audience → https://www.artova.io/affiliate-program

YouTube Mentorship - 3 month program: https://www.thecreativejuiceclub.com/mentoring

✨ WHERE TO FIND ME

Website → https://www.thecreativejuiceclub.com/

Instagram →  https://www.instagram.com/thecreativejuiceclub

THE WORK IN PROGRESS CLUB - my monthly letter subscription for creative business owners. Prompts, challenges, and illustrated collectibles delivered straight to your door! Join now (worldwide shipping included) → https://www.thecreativejuiceclub.com/workinprogress

ABOUT THIS EPISODE:

I used to think my products had to be perfect - the best artwork, the most impressive packaging, the most polished version of everything. But what I've learnt is that people don't just buy the best product. They buy what they feel connected to. They buy the story, the value and the meaning behind it.

In this episode, I'm walking you through the 6 lessons I'm applying to my new income stream - The Work in Progress Club - a monthly letter subscription for creative business owners. I'm building it completely differently this time based on everything I've learnt about what actually makes people buy, and I'm sharing the whole process in real time so you can see exactly how I'm thinking about sustainable growth, connection over perfection, and building something that lasts.

If you're a creative business owner trying to build recurring income, launch a new product, or grow what you already have without burning out, this breakdown will help you understand what actually matters beyond just making your products perfect.

This episode is perfect for:

• Creative business owners looking to build recurring income
• Artists and makers launching subscriptions or memberships
• Product-based creatives who want sustainable growth
• Anyone feeling the pressure to make everything "perfect" before launching

WHAT YOU'LL LEARN:

• Why trending doesn't mean it's right for you (and how to find your angle)
• How to build something that fits your real life and capacity
• Why the value isn't just the physical product
• How to share the process and story people actually connect with
• Why you need to check the numbers before making it prettier
• How sustainable growth beats impressive-looking chaos every time

MENTIONED IN THIS EPISODE:

(*Some links are affiliate links, but I only recommend tools I genuinely use and trust.)

ARTOVA - the visual hub I built for creative business owners. Plan launches, check profit margins with the Product Profit Calculator, organise your whole business in one place. Full, free access for 7 days → https://www.artova.io/

THE WORK IN PROGRESS CLUB - my monthly letter subscription for creative business owners. Prompts, challenges, and illustrated collectibles delivered to your door. Join now (worldwide shipping included) → https://www.thecreativejuiceclub.com/workinprogress

WHAT TO LISTEN TO NEXT:

How To Get Your Creative Time Back (5 Strategies) - if you want to see the exact framework, watch this one next → https://podcasts.apple.com/gb/podcast/the-creative-juice-club/id1809390970?i=1000768964166 

RESOURCES YOU MIGHT FIND USEFUL

Watch the video podcast - The Creative Juice Club Podcast: https://www.youtube.com/@thecreativejuiceclub

Become an Artova affiliate - if you've tried Artova, loved it, and want to earn a generous commission sharing it with your audience, you can apply to join the affiliate program here: https://www.artova.io/affiliate-program

WHERE TO FIND ME

Website → https://www.thecreativejuiceclub.com/

Video Podcast → https://www.youtube.com/@thecreativejuiceclub

Instagram →  https://www.instagram.com/thecreativejuiceclub

THE WORK IN PROGRESS CLUB - The monthly reset that keeps your creative business moving forward. Letters filled with prompts, challenges and business chats - delivered straight to your door! Join here → https://www.thecreativejuiceclub.com/workinprogressABOUT THIS VIDEO:

How do you structure a creative business when you have no time? I've been running my creative business with 3 kids (including twins), building Artova, and launching new projects - and the only reason it works is because of how I've structured it. This episode breaks down the exact framework I use to grow my business with limited time, so you can build something sustainable without burning out.There's a common assumption that you need more hours in the day to grow a creative business - but that's not what I've found. What you actually need is better structure. My creative business generates income from multiple streams (digital products, subscriptions, evergreen content, software) - and what makes it work isn't hustle, it's intentional systems that compound over time.If you're an artist, illustrator, maker or creative business owner who's tired of feeling like your business only works when you're constantly online, this is the breakdown.This episode is perfect for:

• Creative business owners with limited time
• Artists and makers building around a full life
• Solo creatives who want sustainable growth without burnout
• Anyone trying to scale without adding more hoursWHAT YOU'LL LEARN

Real examples from launching The Work in Progress Club

MENTIONED IN THIS VIDEO(*Some links are affiliate links, but I only recommend tools I genuinely use and trust.)ARTOVA - the visual hub I built for creative business owners. Plan content, organise ideas, prep launches and keep your business in one place. Full, free access for 7 days → https://www.artova.io

THE WORK IN PROGRESS CLUB - my new monthly collectible subscription for creatives building their businesses. Join the waitlist to be first to know when it launches → https://www.thecreativejuiceclub.com/workinprogressWHAT TO LISTEN TO NEXT40 Ways to Make Money as an Artist or Maker - if you want to see all the different ways creatives can earn, listen this one next → https://open.spotify.com/episode/3WWbecaVblfewPyVMsCkMz?si=e0a51c094d3840a6RESOURCES YOU MIGHT FIND USEFUL

Become an Artova affiliate - if you've tried Artova, loved it, and want to earn a generous commission sharing it with your audience, you can apply to join the affiliate program here: https://www.artova.io/affiliate-programWHERE TO FIND MEWebsite → https://www.thecreativejuiceclub.com/Video Podcast → https://www.youtube.com/@thecreativejuiceclubInstagram → https://www.instagram.com/thecreativejuiceclub