Unapologetically Wild with Mary Giordano

30. Why You Quit Every January (And How to Stop)


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It’s January - which means everyone’s talking about resolutions.

What they’re cutting out, fixing, or finally going to “get right” this year.

But if you’re being honest… most resolutions don’t last.

And it’s not because you’re lazy. It’s because your brain is wired to stay comfortable, not evolve.

In this episode, I’m breaking down why resolutions fail, what Quitter’s Day really says about the way we approach change, and why motivation is a terrible plan for building a new life.

Instead of chasing the “new year, new you” fantasy, I’m sharing what I do instead: choosing a word + a feeling for the year, and using that as a filter for how you live, decide, and show up.

This year, my word is flexible.

Not “cute yoga girl” flexible - real-life flexible.
In my body, my mindset, and the way I move through hard seasons without snapping.

If you’re tired of starting over every January… this episode is your reality check.

🎧 In this episode, we talk about:

  • Why your brain fights change (even when you want change)

  • What Quitter’s Day reveals about the way most people set resolutions

  • Why motivation always fades — and what actually works instead

  • The difference between forcing change and building identity

  • How choosing a feeling (instead of a list of rules) changes everything

  • My word for the year: flexible — and what that means in real life

    💬 Let’s Stay Connected:
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    • If this episode was valuable, share it with a friend and let’s bring more women into this wild, unapologetic space.

      Until next time...

      Stay wild ⛰️💫🌵

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      Unapologetically Wild with Mary GiordanoBy Mary Giordano

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