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30 Years, Two Companies, One Standard | Joe Conley EP 54
Joe Conley is the CEO of Royce Security Services and Metro Safety and Security, and founder of American Standard Holding. He got into the security business in 1995 with no law enforcement background, no military experience, and no industry contacts. He needed a job that kept him home with his two young kids. What followed was 30 years of building a regional security operation that competes on quality instead of price, in an industry where the lowest bid almost always wins and almost always fails.
In this episode we discuss:
Why Joe stopped bidding against competitors entirely, and how holding his price while others raced to the bottom became his actual sales strategy, not a liability
The difference between a customer and a partner, and why Joe says the best contracts are often the ones he walked away from
What supervision really means in a labor-intensive service business: why Royce puts more money into field supervision than most companies their size, and why that single investment changes everything about client perception
The work ethic problem no training program can fix, and what Joe looks for instead when the labor market is thin and resumes are padded with AI-written cover letters
If you run a service business, manage a field team, or are trying to figure out how to compete on quality when clients keep asking for the lowest price, this one is worth your time.
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Connect with Joe Conley:
LinkedIn: https://www.linkedin.com/in/joe-conley-82488910/
Website: https://roycesecurityguards.net/
💬 Join the Conversation If this episode inspired new ideas, comment below and share your biggest takeaway. Your insights help the entire community learn and grow together.
✅ Subscribe to the channel for more real conversations on business, growth, and navigating complex industries.
🔔 Turn on notifications to never miss a new episode.
Business Journey Unlocked is a podcast hosted by Kevin Anderson that shares the journeys of business founders and entrepreneurs, exploring their challenges, struggles, and growth opportunities, and how AI, automation, and technology are shaping their industries. Kevin Anderson is the founder of TitanTech, helping businesses implement intelligent solutions that drive efficiency, scalability, and innovation.
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By Kevin AndersonJoe Conley is the CEO of Royce Security Services and Metro Safety and Security, and founder of American Standard Holding. He got into the security business in 1995 with no law enforcement background, no military experience, and no industry contacts. He needed a job that kept him home with his two young kids. What followed was 30 years of building a regional security operation that competes on quality instead of price, in an industry where the lowest bid almost always wins and almost always fails.
In this episode we discuss:
Why Joe stopped bidding against competitors entirely, and how holding his price while others raced to the bottom became his actual sales strategy, not a liability
The difference between a customer and a partner, and why Joe says the best contracts are often the ones he walked away from
What supervision really means in a labor-intensive service business: why Royce puts more money into field supervision than most companies their size, and why that single investment changes everything about client perception
The work ethic problem no training program can fix, and what Joe looks for instead when the labor market is thin and resumes are padded with AI-written cover letters
If you run a service business, manage a field team, or are trying to figure out how to compete on quality when clients keep asking for the lowest price, this one is worth your time.
----------------------------------------
Connect with Joe Conley:
LinkedIn: https://www.linkedin.com/in/joe-conley-82488910/
Website: https://roycesecurityguards.net/
💬 Join the Conversation If this episode inspired new ideas, comment below and share your biggest takeaway. Your insights help the entire community learn and grow together.
✅ Subscribe to the channel for more real conversations on business, growth, and navigating complex industries.
🔔 Turn on notifications to never miss a new episode.
Business Journey Unlocked is a podcast hosted by Kevin Anderson that shares the journeys of business founders and entrepreneurs, exploring their challenges, struggles, and growth opportunities, and how AI, automation, and technology are shaping their industries. Kevin Anderson is the founder of TitanTech, helping businesses implement intelligent solutions that drive efficiency, scalability, and innovation.