This is the 3rd in a 5-part series with branding and marketing expert, Melisa Urtuzuastegui - owner of Branding Matters based in Dubai, UAE. In this series, we'll dive deep into marketing tools for small businesses in coffee.

In this episode of the series, Melisa explains what key performance indicators (KPIs) are and how to use them to measure the success of your marketing campaigns.

Connect with Melisa on

LinkedIn here: https://www.linkedin.com/in/melurtu/

Instagram here: https://www.instagram.com/melurtu/ and https://www.instagram.com/brandingmatters.ae/

https://www.mapitforward.coffee