CSI Litigation Consultant Linda Khzam joins Bill Kanasky, Jr., Ph.D. to talk about early jury research. Linda describes the format of the virtual focus group model and benefits that clients and attorneys realize from conducting these education and evaluation jury research projects. Bill and Linda discuss how focus groups differ from mock trials, and how, especially when conducted early, help identify hidden vulnerabilities in your case. They also talk about the advantages of the test/retest model in jury research and how focus groups can, in certain circumstances, be more useful for trial prep than a mock trial. Lastly, they discuss other uses of the focus group model including testing counter-anchors, damages, liability, voir dire, opening statements, and exhibits.