This is the 4th in a 5-part series with branding and marketing expert, Melisa Urtuzuastegui - owner of Branding Matters based in Dubai, UAE. In this series, we'll dive deep into marketing tools for small businesses in coffee.

In this episode of the series, Melisa shows how you can use paid adverting to amplify your marketing campaigns and when it's appropriate to boost posts vs. targeted campaigns.

Connect with Melisa on

LinkedIn here: https://www.linkedin.com/in/melurtu/

Instagram here: https://www.instagram.com/melurtu/ and https://www.instagram.com/brandingmatters.ae/

https://www.mapitforward.coffee