In today’s Management Secrets of the Sales Secrets Podcast, Lauren Bailey explains that the number 1 reason companies give to refrain from spending on training is that sales teams will forget them all anyway.

However, this is the wrong frame of thinking as training doesn't ever really end. It's not a one-time event. Companies need to understand that, although bad training has stained the reputation of its usefulness, development needs to be a line item as well.