Late-stage deals often stall not because buyers lose interest, but because legal, security, and procurement introduce risk review friction too late. 

In this episode, Brandon breaks down how these teams optimize for safety instead of revenue, why surprise creates doubt, and the “procurement triangle” that slows approvals.

You’ll learn the key questions that surface blockers early, how to pre-wire review timelines before deals reach the finish line, and how to keep momentum moving in parallel while risk teams do their work. 

If your best deals keep dying in legal or security, this episode gives you the playbook to prevent it.

Deals often stall after strong calls because nothing is anchored in writing. 

In this episode, Brandon explains why most follow-up emails fail, why long recaps increase friction, and how a short post-call recap can function as a decision tool instead of a reminder. He shares a simple three-line recap format (goal, blocker, next step with date) that creates clarity and makes it easy for buyers to move internally.

You’ll learn how to make your follow-ups forwardable, reduce buyer confusion, and turn verbal agreement into real momentum. If your deals keep fading after “good conversations,” this is the fix.

Many sellers use mutual action plans as a process tool, but buyers ignore plans they didn’t help create. 

In this episode, Brandon breaks down why MAPs fail when they’re generic and seller-driven, and what buyers actually need: clarity, risk reduction, and a real path to a decision. He shares the five milestones buyers care about, how to co-author the plan live on the call, and the importance of putting dates on every step.

You’ll learn how to build MAPs that create momentum, keep control without sounding pushy, and prevent deals from slipping into “we’ll get back to you.” 

If your deals keep stalling after “great calls,” this is the fix.

Internal conversations are where urgency fades and objections grow, especially when sellers aren’t in the room. 

In this episode, Brandon breaks down what buyers really mean when they say “we need to talk internally,” why this phrase often leads to deal limbo, and how to uncover the pushback before it becomes a stall.

You’ll learn the best questions to surface internal resistance, how to turn internal talks into scheduled decision events, and how to equip buyers with a clear internal pitch instead of dumping a deck. 

If your deals keep vanishing after “we’ll talk internally,” this episode shows exactly how to fix it.

Many reps think deals are lost because of price, but buyers evaluate price based on their internal reference point — their anchor. 

In this episode, Brandon breaks down how anchors get set, why feature-based anchors make everything feel expensive, and how to reframe pricing around outcomes, risk, and the cost of staying the same.

You’ll learn how to reset a weak anchor without arguing, what to say when buyers claim it’s too expensive, and how to anchor value before price is ever presented. If pricing conversations keep going sideways, this episode shows the real fix.

Sales reps often manage deals through CRM stages while missing the buyer’s internal reality: approvals, meetings, budget cycles, and shifting priorities. 

In this episode, Brandon breaks down the two timelines running inside every deal and explains why “random” stalls usually happen when internal motion doesn’t match external progress.

You’ll learn the questions that surface internal decision triggers, how to anchor next steps to real calendar events, and how to stop relying on hope as your timeline. If your deals keep slipping despite strong calls, this episode gives you the framework to regain control.

Often, deals slow down the moment a proposal is sent because proposals are treated like progress instead of a decision tool. 

In this episode, Brandon breaks down what early proposal requests usually mean, why proposals create false momentum, and the three gates sellers need before doing pricing work: decision criteria, decision makers, and scheduled next steps.

You’ll learn how to respond confidently without sounding defensive, how to avoid the “proposal sent” dead zone, and how to turn a proposal into a meeting that drives a real yes or no. If your deals get stuck after sending pricing, this episode fixes it.

Many sales professionals know referrals are powerful, but hesitate to ask because they don’t want to impose. 

In this episode, Brandon explains why most referral asks fail—because they’re framed around need instead of outcomes. He shares simple scripts that feel natural, ways to make referral requests specific, and how to remove friction by offering a message customers can forward.

You’ll learn when the right time to ask is, what language increases response rates, and how to make referral requests feel respectful and easy. 

If you want more warm intros without awkwardness, this episode gives you the exact playbook.

Reps assume senior titles equal decision authority, but real buying decisions are shaped by influence, risk, and ownership. 

In this episode, Brandon explains why deals stall when sellers chase hierarchy instead of commitment. He breaks down the three roles inside most deals (economic buyer, operator, and risk owner) and how to spot the true decision driver through behavior.

You’ll learn how to ask the right questions without sounding political, recognize “meeting multiplier” signals, and build internal alignment before deals slip into silent delay. 

If your opportunities keep stalling despite “great calls,” this episode will help you sell to the right person sooner.

Case study requests are often misunderstood as buying intent, but they’re usually a signal of uncertainty. 

In this episode, Brandon breaks down why sending PDFs rarely moves deals forward, what buyers are actually trying to validate, and how to translate proof into outcomes that match their specific concerns.

You’ll learn a simple 60-second framework for delivering proof on a call, why stories beat documents, and how to send follow-up collateral with context that actually gets used. 

If buyers keep asking for proof and then stalling, this episode shows the real fix.