Sellers treat objections as rejection, which triggers defensiveness, over-explaining, and pressure. 

In this episode, Brandon breaks down why objections are actually a sign of engagement, why immediate persuasion backfires, and how elite reps respond with calm leadership instead of panic.

You’ll learn a simple three-step objection framework (acknowledge, clarify, re-anchor) and why emotional control is one of the highest-leverage skills in sales. 

If objections derail your calls, this episode shows you what to fix: not the buyer, but your reaction.