Cold calls fail in the first 10 seconds because reps sound scripted or overly aggressive. 

In this episode, Brandon breaks down five battle-tested cold calling lines that consistently earn attention and booked meetings.

You’ll learn when to use each line depending on prospect mood, how to disarm resistance with control and honesty, and why curiosity-driven openers outperform feature-based pitches. 

If you want cold calling to work this year, start with language that feels human — not salesy.