Competition isn’t rejection — it’s confirmation that budget and demand exist. 

In this episode, Brandon breaks down how to respond when buyers say they already have a vendor, why trash talking backfires, and how to use curiosity to uncover what’s missing in the current setup.

You’ll learn how to position yourself as an improvement, not a replacement, how to identify competitive wedges, and how to win deals by solving specific gaps instead of trying to be universally better. 

If you’re losing competitive deals, this episode shows you how to reframe the entire conversation.