Many businesses decline not because of competition or bad strategy, but because of internal comfort.

In this episode, Brandon breaks down the growth-to-comfort cycle, how urgency fades when things feel stable, and why comfort shows up in both leadership and sales teams.

You’ll learn how to identify signs of stagnation early, create controlled pressure without chaos, and ask the questions that force evolution before the market does it for you.

If your business feels “fine,” this episode may be the wake-up call you need.