Lesley Jane Seymour sits down with Sarah Dale, the visionary behind Project 1490, to discuss her inspiring journey from a successful career in advertising to creating a unique community for women seeking empowerment through outdoor experiences. After spending years in leadership roles at prestigious companies, Sarah realized the transformative power of nature and skill-building, leading her to develop a program that combines outdoor adventures with personal and professional growth. Listeners will discover how Project 1490 offers women the chance to step outside their comfort zones, forge genuine connections, and build confidence through activities like archery and wood chopping. Sarah shares insights on the importance of community, the challenges women face in the corporate world, and how her initiative addresses these issues head-on.

About the Guest:

After a 30-year career in advertising, Sarah Dale created Project 1490 through combining her years in leadership with her experiences living in Montana. She’s been fortunate to work at great brands like The Wall Street Journal, Fortune and Nativo where she led big teams and drove hundreds of millions in revenue. She’s been awarded a Cannes Lions, two D&AD Pencils, Folio’s Top Women in Media and the Stevies’ Gold Maverick Award, et al. While she’s had an impressive career, Sarah’s love of nature and experiences in the wilds of Montana are what started her wish to get other corporate women to build their own badassery and confidence by learning outdoor skills. Project 1490 now provides the opportunity not only for women to have unique, outdoor experiences that help them go beyond who they think they are, they build their corporate networks and confidence and have a ton of fun in the process.

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