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308) Standing Out: Differentiate Your Financial Brand. Effectively.
“How do you differentiate your bank or financial brand through your marketing and advertising?”
In this episode of Banking On Digital Growth we explore the topic of differentiation.
It's a fantastic question asked by one of our dear listeners.
One with that can be answered with a little simpler explanation than most would assume.
Help first, sell second.
Join us as we discuss:
- How establishing a culture around truly helping is one of the most effective places to start [3:48]
- Why actually reducing choices for your customer may yield better results [6:12]
- Finally, how to become a “guide” in your customer's process and not another salesperson [12:16]
You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts">Apple Podcasts, on Spotify">Spotify, or here">here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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By James Robert Lay
5
2828 ratings
“How do you differentiate your bank or financial brand through your marketing and advertising?”
In this episode of Banking On Digital Growth we explore the topic of differentiation.
It's a fantastic question asked by one of our dear listeners.
One with that can be answered with a little simpler explanation than most would assume.
Help first, sell second.
Join us as we discuss:
- How establishing a culture around truly helping is one of the most effective places to start [3:48]
- Why actually reducing choices for your customer may yield better results [6:12]
- Finally, how to become a “guide” in your customer's process and not another salesperson [12:16]
You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts">Apple Podcasts, on Spotify">Spotify, or here">here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Hosted by Ausha. See ausha.co/privacy-policy for more information.