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309) Compassion Or Confusion: Which Are You Leaving Your Customer With?
Money.
It's an inherently complex subject.
However, if we can provide clarity for our customers and communities not only will we instill confidence about money we inspire courage to commit to learning more.
It’s not often brands make “simplicity” their cornerstone for communication, but what if we did?
Sometimes simplicity is best — like this episode description.
Join us as we discuss:
- The six C’s of consumer buying [1:35]
- How simplicity is a valid solution [5:39]
- What you can do to help break the taboo around “money” [9:03]
- Why the cognitive load of your consumer should be a priority [13:09]
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts">Apple Podcasts, on Spotify">Spotify, or here">here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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By James Robert Lay
5
2828 ratings
Money.
It's an inherently complex subject.
However, if we can provide clarity for our customers and communities not only will we instill confidence about money we inspire courage to commit to learning more.
It’s not often brands make “simplicity” their cornerstone for communication, but what if we did?
Sometimes simplicity is best — like this episode description.
Join us as we discuss:
- The six C’s of consumer buying [1:35]
- How simplicity is a valid solution [5:39]
- What you can do to help break the taboo around “money” [9:03]
- Why the cognitive load of your consumer should be a priority [13:09]
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts">Apple Podcasts, on Spotify">Spotify, or here">here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Hosted by Ausha. See ausha.co/privacy-policy for more information.