In this episode, Jason breaks down how he doubled his coaching sales by using a proven long-form video framework that turns viewers into buyers and not just followers. Drawing from Google's 7-11-4 rule and real client results, he explains why information alone no longer converts and how creators must shift beliefs, build trust, and guide intentional action. You'll learn how to structure webinars, live trainings, and long-form videos to connect emotionally, captivate attention through storytelling, and convert with clarity in an oversaturated content world.

"You don't win by being the cheapest option; you win by shifting how people think."

Insights you'll gain from this episode:

• Long-form video builds trust faster than short-form content by nurturing viewers through depth, repetition, and multiple touchpoints.
• The 7-11-4 formula proves buyers need hours of content, multiple interactions, and varied platforms before they're ready to purchase.
• Information is commoditized—what converts now is belief-shifting through stories, metaphors, and insight-driven teaching.
• Effective videos follow a clear structure: hook (chance), engagement (capture), insight (core), call to action (dynamite), and close.
• A strong call to action and micro-win offer dramatically increase conversions by giving viewers a clear next step.
• Successful video monetization requires intentional promotion campaigns—not just publishing content and hoping people show up.

Connect with Jason Meland:

Email: [email protected]

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland