A lot of the time, we don’t care about building relationships. We just want instant results. We just want to get a response from the first person to whom we reach out. We don’t want to introduce ourselves to a client and make us the priority. We don’t even want to concern ourselves with the value we can give to them. This is called a transactional relationship. We don’t even realize how many people are doing the same thing: They fire out result oriented emails.

There is that naivete about the job approach. A lot of us don’t think about other people. We’re so focused on our needs, we’re creating more space between us and that other person. The key thing here is: The more we build connections, the more we build relationships, the stronger they become. You become more favorable and dependable. 

In this Podcast, Allan McKay deconstructs the main reason why you may not be getting the response you want -- from your clients or potential employers -- as well as how to avoid transactional conversations and how to stand out in your outreach emails.

For more show notes, visit www.allanmckay.com/309/.