The retail landscape is changing. Brands and retailers need to partner together to better meet the needs of connected consumers through personalization, unified brand messaging that extends beyond the package, and focusing on natural organic growth trends

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The retail landscape is changing. Brands and retailers need to partner together to better meet the needs of connected consumers through personalization, unified brand messaging that extends beyond the package, and focusing on natural organic growth trends 

The retail landscape is changing. Health conscious consumers are looking for retailers to provide a vast selection of products that meet their needs across all categories. Focusing on their needs to drive sustainable category growth is the future of retail.

Shopper attitudes are driving changes. Consumers are looking for solutions that help with healthy aging. Shoppers are continually looking for the “Fountain of Youth” in natural organic products that increase and enhance their health and vitality. Consumers are proactively looking for heathy products to reduce their dependency on medication and doctor visits. 

Natural organic products offer the promise of nutrition focusing on "you are what you eat”. If you are what you eat then what you eat matters. Let me explain. If you are what you eat, then if you eat something that doesn't fully meet your nutritional needs, then that product is not going to sustain or satiate you longer. This includes how and where the product's ingredients come from. Grass fed milk provides nutrients not naturally found in other milks. 

Consumers want authenticity and transparency in the products they buy. They want products that are free from and organic.  

Brands and retailers need to partner together to educate the shopper and help them find the products that best meet their needs. Shoppers have a lot of choices today. If they cannot find what they want at one retailer then they will simply shop another. 

This podcast is a recording of a webinar for the Category Management Association. You can download the deck at RetailSolved.com/CMA2. This webinar explores several of the solutions retailers can use to help guide shoppers toward the products that best meet their needs. 

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