This off-the-cuff episode is a little more about business-building strategies for beauty professionals. Learn simple strategies to enhance your beauty business online by evergreening your website. Grant taught me a few things in this episode, and if you run a business, you'll want to listen to this.

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Guest Information

Grant Kantsios

www.happytans.com

IG @happy.tans

[00:00 – 10:36] Beauty Industry Insights and Entrepreneurial Wisdom

• The Bombshell Beauty Rituals Podcast features skincare and product discussions for professionals.
• Happy Tans, led by Grant Conscious, is undergoing rebranding and broadening its services.
• Happy Tans is repositioning itself, offering website support, and seeking a wider clientele.
• Emphasis on self-care, stress management, and work-life balance, particularly for entrepreneurs in the beauty industry.

[10:36 – 20:31] Fitness, Business, and Web Design: A Holistic Approach

• Gradually increasing running distances, a consistent practice since college, has expanded endurance capabilities.
• Personal exercise preferences, whether running or lifting, are discussed, emphasizing individual strengths and interests in the gym.
• Despite the demands of the business, ensuring gym time remains non-negotiable showcases the importance of time management and self-care.
• Tackling challenges in website design, particularly for businesses with diverse services, involves ongoing efforts to streamline the process for efficiency.

[20:31 – 30:06] Efficient Website Creation, Skincare Insights, and User-Centric Marketing

• Streamlined website creation process with templates for client customization.
• Loom and video tools for efficient asynchronous feedback and communication.
• Acknowledgment of genetic influence on skincare routines.
• Emphasis on user-friendly websites as crucial marketing hubs, favoring simplicity and easy navigation.

[31:22 – 38:00] Maximizing Website Credibility and User Experience

• Social media reinforces website credibility and authenticity.
• Utilize analytics and tools like Hotjar for tracking user journeys and feedback.
• Evergreen SEO benefits provide long-term organic ranking advantages.
• Website aesthetics influence user perception and credibility.

Key Quote

"Balancing Fitness and Business for Long-Term Success" - Elizabeth Steffen

SPONSORSHIP This podcast is brought to you by Vanilla Sugar Face & Body. If you want to build self-confidence with innovative solutions and feel comfortable in your own skin visit https://www.vanillasugarfaceandbody.com

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