In this episode, I'm sharing a powerful shift that's changed how I approach growth: falling in love with the process—not just the outcome.

So often we wait for the big milestone to feel proud or fulfilled, but what if the joy is actually in the small steps, the quiet wins, and the daily pursuit itself?

I'll walk you through how I've learned to find meaning in the middle and why the "doing" matters just as much as the "getting there."

If you've been feeling stuck or impatient, this one's for you.

What does it really take to stand out on LinkedIn—and in every room you walk into? In this episode, I sit down with Matt Nelson to talk about building genuine connections, making sales without being pushy, and why being the best-dressed person in the room might be your most underrated networking tool. From cold messages to comment strategy, Matt shares smart, actionable tips that challenge the way we think about professional relationships.

Most people think of discipline as pressure or punishment—but what if it's actually an act of love?

In this episode, we reframe discipline as a daily devotion to your dreams, your future self, and the life you're building. From personal growth to business routines, I explore how showing up consistently is one of the most powerful ways to say, "I'm worth it."

Whether you're building a brand, breaking old habits, or trying to get unstuck—this episode will remind you: You don't need motivation. You need discipline.

Most beauty pros rush through the consultation—but what if it's actually the key to making more money? In this episode, I'll show you how to turn a quick conversation into long-term client loyalty, higher rebooking rates, and effortless upsells. Whether you're a solo waxer or building a team, this is the strategy that turns first-time visits into profitable relationships.

In this episode, we explore the powerful emotion of desire — not as something negative or selfish, but as a driving force for growth and transformation. Join us as we discuss how to embrace your desires, overcome self-doubt, and push past the fear of failure. From creating daily rituals to reframing your mindset, this episode is filled with actionable steps to help you manifest your dreams. Whether you're working on personal growth or expanding your business, learn how desire, when paired with self-belief, can make you unstoppable. Listen in, and discover how to turn your deepest desires into reality.

In Bombshell Podcast Episode 35, we dive into real, unfiltered conversations about beauty routines like waxing and skincare—from hilarious waxing horror stories to practical tips for glowing skin. They explore how personal grooming routines aren't just for appearances but play a huge role in self-confidence, empowerment, and self-expression. It's part beauty talk, part life pep talk—with laughs and wisdom in equal measure.

Want to know more about our Skincare products and how they can change your skin? Take my FREE skincare quiz at www.elizabethsteffen.com

Want a FREE copy of my book Filter Free & Flawless? https://www.elizabethsteffen.com/products/filter-free-flawless-book-1

[00:00:00 – 00:14:30] Waxing Habits and Pain Tolerance

• Brazilian waxing routines, including personal experiences and frequency.

• Pain during the first few sessions, described as intense but tolerable over time.

• Long-term waxing habits treated as normal beauty maintenance.

[00:14:31 – 00:23:45] Post-Wax Care & Skincare Tips

• Exfoliation highlighted as essential post-waxing maintenance.

• Use of pads, scrubs, and serums recommended to prevent ingrown hairs.

• Bumps and irritation caused by poor aftercare emphasized.

[00:23:46 – 00:33:00] Daily Skincare & Anti-Aging

• Anti-aging efforts centered around sunscreen and retinol use.

• Indoor light exposure recognized as a contributor to skin damage.

• Skincare consistency presented as a confidence-enhancing habit.

[00:33:01 – 00:42:50] Self-Care, Beauty & Empowerment

• Beauty routines defined as a form of personal empowerment.

• Confidence improvements linked to grooming habits.

• Beauty maintenance portrayed as preparation for both personal and professional life.

Key Quote

"It's not just about looking good—it's about feeling like the best version of yourself." - Liz Steffen

SPONSORSHIP This podcast is brought to you by Vanilla Sugar Face & Body. If you want to build self-confidence with innovative solutions and feel comfortable in your own skin visit https://www.vanillasugarfaceandbody.com

Let's get connected!

Instagram: @vanillasugarfaceandbody

Facebook: @vanillasugarfaceandbody

Email: [email protected]

You can find Liz on Instagram and Visit her website https://www.elizabethsteffen.com

LEAVE A REVIEW + and SHARE this episode with someone who is passionate about Beauty and Health. Listen to previous episodes on Spotify, Stitcher, or iTunes.

This episode dives into the evolving world of skin care—from rising client expectations and personalized treatment plans to the growing use of laser technology and the power of educational content in marketing. Perfect for beauty pros looking to stay ahead and connect with today's savvy clients.

Want to know more about our Skincare products and how they can change your skin? Take my FREE skincare quiz at www.elizabethsteffen.com

Want a FREE copy of my book Filter Free & Flawless? https://www.elizabethsteffen.com/products/filter-free-flawless-book-1

[00:00 – 07:30] Evolving Consumer Expectations in Skin Care

• Clients today are more informed and come in with high expectations from social media trends.

• Many expect immediate results and compare local services to influencer-level transformations.

• Skin professionals need to focus on realistic education and transparent consultations.

[07:31 – 14:45] Personalized Skin Services & Treatment Plans

• Clinics are shifting toward customized solutions based on individual skin types, lifestyles, and goals.

• Use of tech like digital skin analysis tools helps map out targeted care.

• Personalized care builds trust and encourages long-term client retention.

[14:46 – 26:10] Integrating Laser Treatments into Service Menus

• Laser services are increasingly popular for skin rejuvenation, acne scars, and pigmentation.

• Clinics use laser engraving as a branding metaphor, tying it back to precision and quality.

• Offering laser adds a modern, high-tech edge to a skin clinic's service list.

[26:10 – 38:50] Marketing Skin Services with Educational Content

• Skin care businesses are finding success by educating their audiences through videos and posts.

• Explaining procedures (like lasers or facials) helps reduce fear and builds trust.

• Clients are more likely to book services after understanding the process and seeing real results.

Key Quote ""If your brand doesn't sound like a real person talking, you're not going to connect—no matter how good your product is."" – Liz Steffen

SPONSORSHIP This podcast is brought to you by Vanilla Sugar Face & Body. If you want to build self-confidence with innovative solutions and feel comfortable in your own skin visit https://www.vanillasugarfaceandbody.com

Let's get connected!

Instagram: @vanillasugarfaceandbody

Facebook: @vanillasugarfaceandbody

Email: [email protected]

You can find Liz on Instagram and Visit her website https://www.elizabethsteffen.com

LEAVE A REVIEW + and SHARE this episode with someone who is passionate about Beauty and Health. Listen to previous episodes on Spotify, Stitcher, or iTunes.

If you're looking to take your waxing skills to the next level, then education is key. Take a listen as I interview Maxine Drake, business coach and Cat Giaconn, sugaring specialist on 3 key points that can help you grow your skills as a waxing specialist.

Want to know more about our Skincare products and how they can change your skin? Take my FREE skincare quiz at www.elizabethsteffen.com

Want a FREE copy of my book Filter Free & Flawless? https://www.elizabethsteffen.com/products/filter-free-flawless-book-1

[00:00 - 06:57] Introduction and Education

• Overview of the podcast and its purpose.
• Introduction of guests Cat and Maxine.
• Discussion of Brazilian waxing business growth strategies.
• Importance of continued education and hands-on training.

[06:58 - 17:13] Customer Service and Client Experience

• Impact of excellent customer service on business success.
• Professionalism through uniforms and client follow-ups.
• Making clients comfortable and providing personalized care.

[17:14 - 21:45] Marketing and Client Retention

• Effective marketing for attracting and keeping clients.
• Utilizing handwritten notes and personalized communication.
• Focusing on value rather than discounts for long-term success.

[21:46 - 30:20] Final Insights and Business Growth

• Power of individualized customer service and engagement.
• Recap of education, customer service, and marketing strategies.
• Encouragement to implement key takeaways and training opportunities.

Key Quote "Retention is cheaper than acquisition—take care of your existing clients first." – Liz Steffen

SPONSORSHIP This podcast is brought to you by Vanilla Sugar Face & Body. If you want to build self-confidence with innovative solutions and feel comfortable in your own skin visit https://www.vanillasugarfaceandbody.com

Let's get connected!

Instagram: @vanillasugarfaceandbody

Facebook: @vanillasugarfaceandbody

Email: [email protected]

You can find Liz on Instagram and Visit her website https://www.elizabethsteffen.com

LEAVE A REVIEW + and SHARE this episode with someone who is passionate about Beauty and Health. Listen to previous episodes on Spotify, Stitcher, or iTunes.

Get ready to kick off the new year with a fresh perspective! In this episode, we dive into the importance of setting clear, achievable goals for 2025. Whether you're aiming to grow your business, improve your personal life, or simply set a new direction, we'll share practical tips and strategies to help you stay on track and make this year your best one yet. Tune in for inspiration and actionable advice to set yourself up for success with my guests Maxine Drake, Spa Business Coach and Cat Giaconne Sugar Specialist & Educator.

Want to know more about our Skincare products and how they can change your skin? Take my FREE skincare quiz at www.elizabethsteffen.com

Want a FREE copy of my book Filter Free & Flawless? https://www.elizabethsteffen.com/products/filter-free-flawless-book-1

[00:01 - 19:59] Introduction and 2025 Goals

• Excitement for 2025.
• Reflections on 2024 challenges, particularly in business growth and client acquisition.
• Realization of a client retention problem rather than an acquisition issue.
• Importance of customer service and leadership in business growth.

[20:00 - 39:05] - Solo Aesthetician and Leadership Challenges

• Challenges of running a solo practice and perceptions about going solo.
• Ethical concerns around client acquisition when going solo.
• Leadership lessons and the importance of being present and authentic.
• Reflections on past experiences and the value of good leadership in business and personal growth.

[39:06 - 48:27] - Strategies for Business Success and Coaching

• Importance of setting specific goals and focusing on key objectives.
• Challenges in implementing new business strategies, like VIP programs.
• Personal anecdotes on leadership and growth from military to civilian career.
• The role of coaching and mentorship in achieving business goals.

[48:28 - 55:17] - Achieving Goals and Reflecting on Progress

• The process of setting and achieving goals, and the importance of enjoying the journey.
• Strategies for client retention, including personalized customer interactions.
• Emphasis on measuring success against personal progress rather than external comparisons.

Key Quote

"I have to act like the CEO. The more I grow in business and the more I learn and educate about what it's like to be a CEO and getting into the numbers, I have to track things." - Liz Steffen

SPONSORSHIP This podcast is brought to you by Vanilla Sugar Face & Body. If you want to build self-confidence with innovative solutions and feel comfortable in your own skin visit https://www.vanillasugarfaceandbody.com

Let's get connected!

Instagram: @vanillasugarfaceandbody

Facebook: @vanillasugarfaceandbody

Email: [email protected]

You can find Liz on Instagram and Visit her website https://www.elizabethsteffen.com

LEAVE A REVIEW + and SHARE this episode with someone who is passionate about Beauty and Health. Listen to previous episodes on Spotify, Stitcher, or iTunes.

This off-the-cuff episode is a little more about business-building strategies for beauty professionals. Learn simple strategies to enhance your beauty business online by evergreening your website. Grant taught me a few things in this episode, and if you run a business, you'll want to listen to this.

Want to know more about our Skincare products and how they can change your skin? Take my FREE skincare quiz at www.elizabethsteffen.com

Want a FREE copy of my book Filter Free & Flawless? https://www.elizabethsteffen.com/products/filter-free-flawless-book-1

Guest Information

Grant Kantsios

www.happytans.com

IG @happy.tans

[00:00 – 10:36] Beauty Industry Insights and Entrepreneurial Wisdom

• The Bombshell Beauty Rituals Podcast features skincare and product discussions for professionals.
• Happy Tans, led by Grant Conscious, is undergoing rebranding and broadening its services.
• Happy Tans is repositioning itself, offering website support, and seeking a wider clientele.
• Emphasis on self-care, stress management, and work-life balance, particularly for entrepreneurs in the beauty industry.

[10:36 – 20:31] Fitness, Business, and Web Design: A Holistic Approach

• Gradually increasing running distances, a consistent practice since college, has expanded endurance capabilities.
• Personal exercise preferences, whether running or lifting, are discussed, emphasizing individual strengths and interests in the gym.
• Despite the demands of the business, ensuring gym time remains non-negotiable showcases the importance of time management and self-care.
• Tackling challenges in website design, particularly for businesses with diverse services, involves ongoing efforts to streamline the process for efficiency.

[20:31 – 30:06] Efficient Website Creation, Skincare Insights, and User-Centric Marketing

• Streamlined website creation process with templates for client customization.
• Loom and video tools for efficient asynchronous feedback and communication.
• Acknowledgment of genetic influence on skincare routines.
• Emphasis on user-friendly websites as crucial marketing hubs, favoring simplicity and easy navigation.

[31:22 – 38:00] Maximizing Website Credibility and User Experience

• Social media reinforces website credibility and authenticity.
• Utilize analytics and tools like Hotjar for tracking user journeys and feedback.
• Evergreen SEO benefits provide long-term organic ranking advantages.
• Website aesthetics influence user perception and credibility.

Key Quote

"Balancing Fitness and Business for Long-Term Success" - Elizabeth Steffen

SPONSORSHIP This podcast is brought to you by Vanilla Sugar Face & Body. If you want to build self-confidence with innovative solutions and feel comfortable in your own skin visit https://www.vanillasugarfaceandbody.com

Let's get connected!

Instagram: @vanillasugarfaceandbody

Facebook: @vanillasugarfaceandbody

Email: [email protected]

You can find Liz on Instagram and Visit her website https://www.elizabethsteffen.com

LEAVE A REVIEW + and SHARE this episode with someone who is passionate about Beauty and Health. Listen to previous episodes on Spotify, Stitcher, or iTunes.