Marketing for Designers with Masha Koyen

#31 How to stop losing clients with Rebecca Hay

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Back to today’s episode… Ever felt like your design consultations should have led to a client but didn’t? Or wondered why your proposals go unanswered? You’ll love this episode! I sit down with Rebecca Hay, an interior designer in Toronto and a business coach for designers, to dive deep into the common pitfalls interior designers face when trying to convert leads into clients. 

Whether it's fumbling through discovery calls, missing the mark during consultations, or sending off proposals that fall flat, Rebecca shares actionable insights to help you overcome these challenges.

This episode is packed with strategies to ensure you’re closing deals and boosting your bottom line—without feeling like you’re “selling.”


What you’ll learn

  • Common mistakes in discovery calls
  • How to steer initial conversations with confidence
  • Leading consultations with authority
  • Setting clear client expectations upfront
  • Avoiding common consultation errors
  • Presenting design fees with confidence
  • Real-time proposal success strategies
  • Turning client concerns into agreements

    • Memorable quotes:

    • "The mistakes that I see designers making in this phone call are they fumble, they don't take notes. They're taking the call on the fly."
    • "You need to make it ridiculously easy for them to do business with you. You want to strike while the iron is hot when they're excited."
    • "You need to have systems, you need to have checklists. You need to show up at the consultation with your iPad or your clipboard and say, okay, here's how we're going to run this today."
    • "You need to talk about money because you want to minimize, or if you can, eliminate surprises to the client."
    • "Make sure you leave time at the end to sell the client. And what I mean by that is it's not like a sales pitch, but you need time at the end to walk them through what it's going to look like to work with you."
      • "The biggest mistake, and I did this for years until literally only two years ago, is just sending off the proposal in an email."

        • Connect with Rebecca:

        • Website
          • Instagram

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            Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

            • FREE GUIDE: 7 strategies to attract affluent clients

            • Weekly marketing tips

            • Masha’s Instagram

            • Masha’s Website

            • Book a call with Masha


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              Marketing for Designers with Masha KoyenBy Masha Koyen
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